商业银行中间业务市场细分策略研究

发布时间：2018-02-26 23:07

本文关键词： 市场细分商业银行中间业务　出处：《山东大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着金融市场的发展和金融产品的创新,我国商业银行的经营环境面临着深刻的变革,国有商业银行全部完成股改上市,银行业转型势在必行,大力发展中间业务成为必然趋势。市场细分这一重要策略越来越受到各家银行的重视,成为发展中间业务的基础和重点,然而,我国商业银行中问业务的市场细分存在诸多问题,特别是与西方发达国家同业相比,存在很大的差距,我国商业银行中间行业务应积极构建完善的市场细分策略。本文正是在这样一个背景下,对商业银行中间业务市场细分策略进行了研究,从市场细分的基础理论入手,继而分析我国商业银行中间业务市场营销存在的问题,对国外商业银行的中间业务市场细分进行研究,在此基础上提出科学而合理的中间业务市场细分和营销策略。
[Abstract]:With the development of financial market and innovation of financial products, the operating environment of commercial banks in China is facing profound changes. Developing intermediary business vigorously becomes an inevitable trend. The important strategy of market segmentation is paid more and more attention by each bank and becomes the foundation and key point of developing intermediary business. However, There are many problems in the market segmentation of commercial banks in China, especially compared with their counterparts in western developed countries. China's commercial banks should actively construct a perfect market segmentation strategy. This paper studies the market segmentation strategy of commercial banks under such a background, starting with the basic theory of market segmentation. Then it analyzes the problems existing in the marketing of intermediate business of commercial banks in our country, studies the market segmentation of intermediate business of foreign commercial banks, and puts forward scientific and reasonable market segmentation and marketing strategy of intermediate business on the basis of this.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2

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