成都NC银行发展战略研究

发布时间：2018-03-23 02:00

本文选题：成都NC银行　切入点：发展战略　出处：《电子科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着经济全球化的发展，我国市场经济体制正在日益深化，成都NC银行从成立之日起就已成为成都金融业发展的一支主力军。但是自从我国加入WTO以后，随着国内金融市场的对外开放，许多国外实力雄厚的大银行也纷纷进军中国市场。加之国内各大商业银行群雄四起，这无疑给较为年轻的股份制商业银行增加了更大的压力，成都NC银行便是其中之一。成都NC银行要想在激烈的竞争中保持领先地位，就必须不断提高自己的核心竞争力，努力修正自身在发展过程中存在的缺点与不足，积极努力探索适合自身发展与进步的企业发展战略，以适合不断发展变化的市场需要。本文根据国内外的研究情况进行分析总结，明确了本论文的研究目的和研究意义，，确定了自己的研究思路和研究内容。同时，以战略管理的相关概念和理论作为研究的理论基础，对本文的后续研究提供了有力的保证。论文的核心内容则是对成都NC银行目前运行的战略管理进行有效性的评价，其中概况了成都NC银行基本情况和战略管理现状，并以此为基点对成都NC银行战略管理存在的问题和原因进行深入剖析，通过战略管理的基本思想，运用了SWOT分析法，指出成都NC银行的发展优势、劣势、机会和威胁，最终进行战略改革，提出新的发展战略管理策略、落实措施等方面进行初步探讨。本文深入研究了成都NC银行的发展战略部署，针对NC银行发展过程中出现的一系列的问题，制定出相应的改进措施和发展规划，努力探索出一条持续、快速、稳健发展的道路，这将对成都NC银行的发展具有重要的意义。
[Abstract]:With the development of economic globalization, the market economy system of our country is deepening day by day. Chengdu NC Bank has become a main force in the development of Chengdu financial industry since its establishment. With the opening up of the domestic financial market, many powerful foreign banks have also entered the Chinese market. Together with the emergence of various major domestic commercial banks, this undoubtedly has increased the pressure on younger joint-stock commercial banks. Chengdu NC Bank is one of them. In order to maintain its leading position in the fierce competition, Chengdu NC Bank must constantly improve its core competitiveness and try to correct its shortcomings and shortcomings in the process of development. Actively explore the enterprise development strategy suitable for their own development and progress, in order to meet the changing needs of the market. This paper analyzes and summarizes the research situation at home and abroad, clarifies the research purpose and significance of this paper, determines its own research ideas and contents. At the same time, Taking the related concepts and theories of strategic management as the theoretical basis of the study, this paper provides a strong guarantee for the follow-up study of this paper. The core of this paper is to evaluate the effectiveness of the strategic management of Chengdu NC Bank. The basic situation and strategic management status of Chengdu NC Bank are summarized, and the existing problems and reasons of Chengdu NC Bank's strategic management are analyzed in depth. Through the basic idea of strategic management, SWOT analysis method is used. This paper points out the development strengths, weaknesses, opportunities and threats of Chengdu NC Bank, finally carries out strategic reform, and puts forward new development strategy management strategies and implementation measures. In this paper, the development strategy of Chengdu NC Bank is deeply studied. Aiming at a series of problems in the development process of NC Bank, the corresponding improvement measures and development plan are worked out, and a continuous and rapid development plan is explored. The road of steady development will be of great significance to the development of Chengdu NC Bank.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272;F832.33

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