YK银行发展战略研究

发布时间：2018-03-23 19:55

本文选题：城市商业银行　切入点：战略　出处：《大连理工大学》2015年硕士论文

【摘要】：城市商业银行是中国特殊时期的产物,是我国银行业的重要组成部分。城市商业银行立足于服务地方经济、中小企业和居民的金融机构,对地方经济的发展和服务起到巨大的推动作用。经过十几年的发展,城市商业银行已经逐渐发展成熟,已有一定数量的城市商业银行完成股份制改革,少数城市商业银行已成功上市。与其他银行相比,城市商业银行具有经营更加灵活、对市场变化反应快、决策迅速和地缘优势等特点。但城市商业银行总体规模小、依赖地方经济、市场定位模糊、人才储备短缺、金融产品研发能力弱等劣势。面对变化多端的市场环境,城市商业银行的竞争日趋激烈,中国银行业日益呈现多元化的竞争格局。本文通过对城市商业银行的发展现状进行全面分析,研究YK银行发展战略研究。本文基于战略管理的相关理论,采用理论与实践相结合的方法。大量阅读文献资料,借鉴国内、外城市商业银行制定发展战略研究经验。根据YK银行实际发展现状,通过大量的环境分析制定YK银行可行性发展战略研究。本文内容主要有五章,第一章是绪论,分别对YK银行发展战略的研究背景、选题意义、研究内容以及研究方法进行介绍。第二章对发展战略的相关理论与模型进行介绍,借鉴国内外学者的研究成果,建立YK银行发展战略研究的理论框架。第三章对YK银行发展战略环境全面分析,综合阐述YK银行发展的现状,并对YK银行外部环境和内部资源与能力进行具体分析,为制定YK银行可行性发展战略奠定基础。第四章是通过系统分析,确定YK银行发展战略,提出发展战略的实施。第五章提出战略实施的保障,确保实现战略目标。第六章是结论和展望,通过上述分析,归纳总结出本文的主要结论,并在此基础上提出本论文研究的不足和未来研究的展望与建议。
[Abstract]:The city commercial bank is the product of China's special period and an important part of our country's banking industry. The city commercial bank is based on the financial institutions that serve the local economy, small and medium-sized enterprises and residents. After more than ten years of development, the city commercial banks have gradually developed and matured, and a certain number of urban commercial banks have completed the joint-stock system reform. A few city commercial banks have been listed successfully. Compared with other banks, city commercial banks have the characteristics of more flexible operation, quick response to market changes, quick decision making and geographical advantages. Depending on the local economy, the market position is vague, the talent reserve is short, the financial product research and development ability is weak and so on inferiority. In the face of the changeable market environment, the competition of the city commercial bank is becoming more and more fierce. China's banking industry increasingly presents a diversified competitive pattern. This paper studies the development strategy of YK Bank through a comprehensive analysis of the current development situation of urban commercial banks. This paper is based on the relevant theories of strategic management. Using the method of combining theory with practice, reading a lot of literature, drawing lessons from the domestic and foreign city commercial banks to formulate development strategy research experience, according to the actual development situation of YK Bank, Through a large number of environmental analysis to formulate YK bank feasibility development strategy research. This paper mainly has five chapters, the first chapter is the introduction, respectively to YK bank development strategy research background, topic significance, The second chapter introduces the relevant theories and models of development strategy, and draws lessons from the research results of domestic and foreign scholars. The third chapter comprehensively analyzes the development strategic environment of YK Bank, comprehensively expounds the present situation of YK Bank's development, and makes a concrete analysis of the external environment and internal resources and capabilities of YK Bank. The fourth chapter is to determine the development strategy of YK bank through systematic analysis, to put forward the implementation of the development strategy. Chapter five is to put forward the guarantee of the implementation of the strategy, the fourth chapter is to determine the development strategy of YK bank through systematic analysis, and to put forward the implementation of the development strategy. The sixth chapter is the conclusion and prospect, through the above analysis, summarizes the main conclusions of this paper, and on the basis of this, puts forward the deficiency of this paper and the prospect and suggestion of the future research.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F832.3

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