旅游上市公司社会责任表现对财务绩效的影响研究

发布时间：2018-04-07 15:05

本文选题：企业社会责任　切入点：财务绩效　出处：《湖南师范大学》2012年硕士论文

【摘要】：对社会责任表现与财务绩效的关系的认知,是影响企业社会责任投入决策的重要因素之一,旅游业仍缺乏深入研究。本文在对国内外旅游企业社会责任表现与财务绩效的系统综述的基础上,以利益相关者理论、三重底线理论和企业社会责任理论作为理论依据,从旅游企业特性出发,以股东、政府、员工、债权人、供应商、客户与社区七个维度,构建旅游企业社会责任财务评价体系,采用总资产收益率、净资产收益率和托宾Q分别作为衡量企业短期财务绩效和长期绩效的主要指标,以沪深两市16家旅游上市公司为研究对象,选取2006年至2010年连续五年的面板数据,运用Eviews6.0软件对五年面板数据进行回归分析,实证检验旅游上市公司社会责任表现对财务绩效的影响。得出社会责任主要指标与财务绩效呈正相关关系,企业社会责任的主要指标与托宾Q的相关程度比其与总资产收益率和净资产收益率的相关程度高的结论。然后,采取功效系数法计算出16家旅游上市公司的社会责任指数,通过相关分析,得到社会责任指数与托宾Q、总资产收益率和净资产收益率的相关系数分别为0.602、0.496、0.415。最后,把16家旅游上市公司分为酒店类、景点类、综合类分别与社会责任指数进行相关分析,结果显示：三类旅游上市公司对客户和供应商的责任皆与托宾Q成显著正相关关系；三类旅游上市公司社会责任表现指标中的每股收益指标均与净资产收益率和总资产收益率显著正相关。在本文的最后部分,提出了上市公司可以根据不同类型上市公司社会责任表现对财务绩效影响的差异性结果来适当调整企业行为等建议,同时,指出了本文的研究局限和未来的发展方向。
[Abstract]:On the relationship between social responsibility and financial performance of the cognition, is one of the important influencing factors of corporate social responsibility investment decision-making, further study is still lack of tourism. This paper in tourism at home and abroad on corporate social responsibility and the financial performance of the system on the basis of the review, the stakeholder theory, three line theory and enterprise the social responsibility theory as the theoretical basis, from the characteristics of tourism enterprises, to shareholders, government, employees, creditors, suppliers, customers and communities in seven dimensions, the construction of social responsibility accounting evaluation system of tourism enterprises, with the rate of return on total assets, the main measure of the short-term financial performance and long-term performance respectively as the rate of return on net assets and Tobin Q, the Shanghai and Shenzhen two city 16 listed tourism companies as the research object, selects the panel data from 2006 to 2010 for five consecutive years, using Eviews6.0 software to do the five year panel data According to the regression analysis, the empirical test of tourism listed companies social responsibility performance effect on financial performance. It is concluded that the social responsibility and financial performance is positively related to the main index, the degree of correlation degree of main indicators of corporate social responsibility and Tobin Q than with the rate of return on total assets and net assets yield high results. Then, calculate the 16 tourism listed companies social responsibility index by efficacy coefficient method, through correlation analysis, social responsibility index and Tobin Q, the correlation coefficient of the rate of return on total assets and net assets yield were 0.602,0.496,0.415. respectively. Finally, the 16 listed tourism companies into the hotel, scenic spot, comprehensive were related analysis and social responsibility index shows: three listed tourism companies to customers and suppliers are responsible and Tobin Q significant positive correlation between three types of tourism; The earnings per share index in the performance indicators of the city company's social responsibility are all positively related to the net asset yield and the total asset yield.
In the last part of the paper, we put forward suggestions that listed companies can appropriately adjust corporate behavior according to the difference results of different types of corporate social responsibility performance on financial performance, and point out the research limitations and future development direction of listed companies.

【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F592.6;F832.51;F270;F224

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