DB证券有限责任公司投资银行业务发展战略研究

发布时间：2018-04-11 06:03

本文选题：投资银行 + 发展　；参考：《上海交通大学》2012年硕士论文

【摘要】：本文希望通过对DB证券投资银行业务现状全面而系统的分析，为其制定出适合而可行的发展战略，提升其竞争优势，并供国内其它中小型券商投资银行部门参考。在国内券商投资银行业务同时面临空前的机遇和激烈的竞争（DB证券投资银行业务有下滑的趋势）的前提下，本文的研究具备一定的理论和实践价值。本文主要框架和研究思路如下：第一章对金融机构的职能和类别做了简要介绍，然后引出投资银行的概念，并从广义和狭义两个维度解释了投资银行业务。第二章分别介绍了国内外投资银行业务的发展历程以及目前证券承销业务、财务顾问业务的竞争格局。第三章进入对DB证券投资银行业务现状的分析，包括对DB证券的介绍，公司投资银行业务团队及其已完成项目的简要分析。第四章分别运用PEST、波特五力模型及SWOT模型对DB证券投资银行业务所面临的外部宏观环境、行业竞争环境以及内部因素进行了详细的分析，为公司投资银行业务战略的分析和制定提供依据。第五章基于对公司投资银行业务的基本情况、各种竞争因素的分析，结合公司的战略定位和目标，给出了公司投资银行业务的战略选择建议。最后，，提出了在战略实施过程中应采取的保障措施。
[Abstract]:This paper hopes to develop a suitable and feasible strategy for investment banking by analyzing the current situation of DB security investment banking , to improve its competitive advantage and to provide reference for other domestic and medium - sized securities investment banking sectors . In the meantime , the research of this paper has some theoretical and practical value .

The main framework and research thought of this paper are as follows :

Chapter one gives a brief introduction to the functions and categories of financial institutions , then leads to the concept of investment banking , and explains investment banking from two dimensions of broad sense and narrow sense .

The second chapter introduces the development course of investment banking at home and abroad , and the competitive pattern of securities underwriting business and financial consulting business .

Chapter Three enters into the analysis of the current situation of DB securities investment banking , including the introduction of DB securities , the investment banking team of the company and the brief analysis of the completed projects .

Chapter four uses PEST , Porter ' s five - force model and SWOT model to analyze the external macro - environment , industry competition environment and internal factors of DB - backed securities investment banking , and provide the basis for analyzing and developing the investment banking strategy of the Company .

In the fifth chapter , based on the analysis of the basic situation of the investment banking and the analysis of the competitive factors , and the strategic positioning and the target of the company , the paper gives the strategic choice suggestion of the company ' s investment banking . Finally , it puts forward the safeguard measures that should be taken in the implementation of the strategy .

【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.39

【参考文献】