SD信托公司发展战略研究

发布时间：2018-04-18 00:12

本文选题：SD信托公司 + 信托行业　；参考：《山东大学》2012年硕士论文

【摘要】：中国信托行业在2011年取得了快速发展,前三季度中国国内信托资产突破4万亿元。国家出台了一系列信托相关法律法规,为信托行业的健康发展提供了支撑；信托行业受到越来越多投资者的认可,信托行业面临着良好的发展机遇。因此,如何把握市场机会、取得快速发展,成为每个信托公司所关注的重点问题。本论文首先对SD信托公司的具体情况进行了梳理分析,深入研究了SD信托公司所面临的政策环境、经济环境、技术环境与社会环境,并对行业内的标杆企业进行了调查研究,由此得出SD信托公司所具有的优势、劣势,面临的机会、威胁。在此基础上,笔者认为SD信托公司需要改进其发展战略,以抓住市场机遇,适应外部环境的变化,充分发挥SD信托公司所具有的优势,实现快速发展。结合以上对SD信托公司的具体分析,对接SD信托公司的母公司的整体发展战略,提出了山东信托的发展战略改进建议,即打造一流的投资平台、融资平台和财富管理平台,夯实体制机制基础、人才队伍保障基础、企业文化基础和信息化管理基础。在此基础上,本论文针对SD信托公司的不同业务进行了具体分析,分别提出了不同的发展目标与措施建议。最后,笔者提出九个方面的措施,以保证SD信托公司发展战略的顺利实施,分别是：引入战略投资者、市场拓展、提升企业形象、设立独立研发机构、落实风险管理措施、信息化建设、自主创新、廉洁从业与安全生产、企业文化建设。
[Abstract]:China's trust industry saw rapid growth in 2011, with domestic trust assets exceeding 4 trillion yuan in the first three quarters.The country has issued a series of laws and regulations on trust, which provides support for the healthy development of trust industry, and the trust industry is recognized by more and more investors, and the trust industry is faced with good development opportunities.Therefore, how to grasp the market opportunities and achieve rapid development has become a key issue that every trust company pays attention to.This paper firstly analyzes the specific situation of SD Trust Company, deeply studies the policy environment, economic environment, technical environment and social environment faced by SD Trust Company, and investigates the benchmarking enterprises in the industry.From this, the SD Trust has the strengths, weaknesses, opportunities, threats.On this basis, the author believes that SD Trust Company needs to improve its development strategy in order to seize the market opportunities, adapt to the changes in the external environment, give full play to the advantages of SD Trust Company, and achieve rapid development.Based on the above analysis of SD Trust Company and the overall development strategy of the parent company of SD Trust Company, the paper puts forward some suggestions for improving the development strategy of Shandong Trust, that is, to create a first-class investment platform, a financing platform and a wealth management platform.Tamp the foundation of system and mechanism, guarantee of talent team, foundation of enterprise culture and information management.On this basis, this paper analyzes the different business of SD Trust Company, and puts forward different development goals and measures.Finally, the author puts forward nine aspects of measures to ensure the smooth implementation of the SD Trust Company's development strategy, which are: introducing strategic investors, expanding the market, promoting the corporate image, establishing independent R & D institutions, and implementing risk management measures.Information construction, independent innovation, clean employment and safe production, corporate culture construction.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.49

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