跨国公司对外直接投资的企业社会责任战略选择的博弈分析

发布时间：2018-05-15 00:10

本文选题：对外直接投资 + 企业社会责任　；参考：《山东大学》2012年硕士论文

【摘要】：二十世纪末,经济全球化的迅猛发展带动了对外直接投资的快速增长,跨国公司因其强大的经济实力及扩展经营范围的强烈愿望,成为对外直接投资的主要经济体。然而,在跨国公司致力于拓展海外投资、获取全球资源的同时,其在企业社会责任方面的缺失也引起了全社会的高度关注。积极地履行社会责任、开展社会责任投资将帮助跨国公司建立良好的企业形象,从而获得在东道国的投资成功,因此,跨国公司应该在兼顾自身利益的同时适当地开展社会责任投资。而对于跨国公司来说,如何根据自己的公司类型及东道国的反应策略来制定投资计划就成为一项新的战略选择及研究课题,而这也就是本文的研究主题。文章从理论研究入手,在详细阐述了跨国公司社会责任的基本概念及相关理论的基础上,引入博弈理论中的信号传递模型分析跨国公司在国际贸易中如何与东道国形成均衡,模型中包括两个参与者：跨国公司和东道国,其战略集合包括合作与不合作。跨国公司根据自身的公司类型及东道国的反应战略,确定均衡类型(分离均衡或混同均衡),进而确定在不同的均衡状态下自己最佳的应对策略,从而在寻求自身利益最大化的同时也能形成与东道国的纳什均衡,使得海外投资顺利开展并盈利。模型中包括对跨国公司类型的讨论、社会责任投资界限的判定及东道国税收的讨论,其结果为跨国公司对外直接投资的企业社会责任战略选择提供了理论参考。同时,为进一步说明该模型存在的意义,举例验证了企业社会责任投资对跨国公司及东道国收益的改善。按照理论联系实际的研究思路,文章分析了沃尔玛(中国)及TCL(越南)在海外投资时的企业社会责任战略选择。以时间为线索,对比跨国公司企业社会责任战略及盈利状况的转变,进一步说明企业社会责任战略对跨国公司的重要意义。最后,在上述研究的基础上,结合目前中国的企业社会责任现状,对中国企业海外投资及中国如何规范跨国公司来华投资提出了建议,其中涉及体制完善、社会监督及自身社会责任意识的提高等多方面内容,为中国践行企业社会责任提供参考价值。
[Abstract]:At the end of the 20th century, the rapid development of economic globalization has led to the rapid growth of foreign direct investment. Because of its strong economic strength and strong desire to expand the scope of management, multinational corporations have become the main foreign direct investment economies. However, while multinational corporations are devoting themselves to expanding their overseas investment and acquiring global resources, their lack of corporate social responsibility has aroused great concern from the whole society. Active implementation of social responsibility and investment in social responsibility will help transnational corporations to build a good corporate image and thus succeed in investing in host countries, Multinational corporations should take account of their own interests while properly carrying out investment in social responsibility. For multinational corporations, how to make investment plan according to their own company type and host country's reaction strategy becomes a new strategic choice and research topic, and this is the research topic of this paper. This paper begins with theoretical research, and on the basis of elaborating the basic concepts and related theories of transnational corporations' social responsibility, introduces the signal transmission model in game theory to analyze how transnational corporations and their host countries form equilibrium in international trade. The model includes two participants: multinational corporation and host country, and its strategic set includes cooperation and non-cooperation. According to their own type of company and the reaction strategy of the host country, the multinational corporation determines the equilibrium type (separate equilibrium or mixed equilibrium), and then determines the best coping strategy under different equilibrium conditions. In order to maximize their own interests, it can also form a Nash equilibrium with the host country, so that overseas investment can be carried out smoothly and profitable. The model includes the discussion of the type of transnational corporations, the determination of the limits of social responsibility investment and the discussion of the tax of host country. The results provide a theoretical reference for the choice of corporate social responsibility strategy of FDI. At the same time, in order to further explain the significance of the model, an example is given to verify the improvement of corporate social responsibility investment to the income of multinational corporations and host countries. According to the thinking of combining theory with practice, this paper analyzes the strategic choice of corporate social responsibility when Walmart (China) and TCL( Vietnam) invest abroad. Taking time as the clue, this paper compares the transformation of corporate social responsibility strategy and profit status of multinational corporations, and further explains the significance of corporate social responsibility strategy to transnational corporations. Finally, on the basis of the above research, combined with the current situation of corporate social responsibility in China, the paper puts forward some suggestions on the overseas investment of Chinese enterprises and how to regulate the investment of multinational corporations in China, which involves the perfection of the system. Social supervision and its own awareness of social responsibility and other aspects of the content, for China to practice corporate social responsibility to provide reference value.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F276.7;F831.6;F270;F224.32

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