H证券资产管理公司竞争战略研究

发布时间：2018-06-05 03:43

本文选题：证券资产管理公司 + 资产管理业务　；参考：《山东大学》2015年硕士论文

【摘要】：得益于我国经济的腾飞和金融市场的不断完善,我国证券公司的资产管理业务在近几年获得快速发展,构成了与银行理财、信托计划、保险理财、基金等并驾齐驱的竞争格局。随着改革的深化推进,经济转型的逐步成功,资本市场将获得一个更深厚的发展基础,未来券商资产管理业务将有更大的发展空间和作为。同时,国务院、证监会相继出台一系列有关资本市场深化改革、转型升级的利好政策,为券商资产管理业务的进一步发展创造出良好的政策环境。在此大背景之下,不少券商抓住机遇开始尽早布局提升资产管理业务,以求在未来激烈的行业竞争中取得优势。H证券有限公司审时度势,及时作出战略决策,于2014年将原有的H证券有限公司北京证券资产管理分公司升级为专门的资产管理业务子公司一H证券(上海)资产管理公司。选择什么样的竞争战略,采取什么样的保障措施,才能发展好、利用好新成立的资产管理子公司,从而提高资产管理业务竞争力,是摆在H证券有限公司和H证券资产管理公司面前的重要问题,值得深入分析研究。本文将分析研究适宜于H证券资产管理公司的竞争战略。本文采取理论研究与实际调研相结合研究方法,在阅读大量理论文献、行业资讯和调查访问公司内部人员的基础上,总结了证券公司资产管理业务的基本情况,运用PEST、波特五力模型以及SWOT等多种分析工具,对H证券资产管理公司的内部环境和外部环境的进行全面分析,找出了有针对性的企业竞争战略,即集中差异化竞争战略——在面对的顾客群上,集中主要精力服务银行、信托、保险等机构投资者；在资产管理产品的设计上,注重体现公司在量化投资方面的领先特色,走差异化路线,多设计量化投资类产品。为确保集中差异化竞争战略顺利执行落实,切实提升主动管理能力,本文明确指出需要采取加强人才储备、加强品牌建设、丰富产品设计、夯实风险识别和控制能力、加强内外部资源整合等具体保障措施。本文不但对H证券资产管理公司在未来市场竞争中获胜有指导意义,也对其他证券公司的资产管理业务发展具有借鉴价值。本文的创新点在于通过分析H证券资产管理公司发展的制约因素和积极因素,外部限制和内在优势,结合资产管理行业的发展现状,根据当前监管法律法规,充分考虑H证券资产管理公司实际情况,针对其集中服务机构投资者、发展独具特色的差异化业务、提高主动管理能力等方面提出了建设性的竞争战略,并进一步提出了适用于竞争战略实施的保障措施。
[Abstract]:Thanks to the rapid development of China's economy and the continuous improvement of the financial market, the asset management business of China's securities companies has developed rapidly in recent years, forming a competitive pattern with bank financing, trust plans, insurance finance and funds. With the deepening of the reform and the gradual success of the economic transformation, the capital market will get one. At the same time, the State Council and the SFC have introduced a series of good policies on the deepening of the reform of capital markets and the transformation and upgrading of the capital market, and created a good policy environment for the further development of the asset management business of the securities dealers. Under this background, Many securities companies seize the opportunity to start to improve the asset management business as soon as possible in order to gain the advantage of.H Securities Limited in the future fierce competition and make strategic decisions in time. In 2014, the Beijing securities asset management division of the original H Securities Co., Ltd. was upgraded to a special asset management business subsidiary H. Securities (Shanghai) Asset Management Co. What kind of competition strategy is chosen and what kind of safeguard measures are taken to develop well. It is an important problem for H Securities Limited company and H securities Asset Management Co to make use of the newly established asset management subsidiary and improve the competitiveness of asset management business. It is worthy of in-depth analysis and research. This article will analyze and study the competitive strategy suitable for H securities Asset Management Co. This paper combines theoretical research and practical research method. On the basis of reading a lot of theoretical literature, industry information and investigating the internal personnel of the company, this paper summarizes the basic situation of asset management in securities companies, and uses PEST, Potter's five force model. A variety of analytical tools such as SWOT and other analysis tools are used to make a comprehensive analysis of the internal and external environment of the H securities Asset Management Co, and to find out the pertinent competitive strategy of the enterprise, namely, the centralized differentiation competition strategy, which focuses on the institutional investors, such as banking, trust, insurance and other institutional investors, in the face of the customer group; In the design of the product, we should pay attention to the leading features of the company in quantitative investment, dissimilation line, and more design and quantification of investment products. In order to ensure the successful implementation of the centralized and differentiated competition strategy and improve the active management ability, this paper clearly points out that the need to strengthen the reserve of talents, strengthen the construction of the brand, and enrich the product design, This article not only has the guiding significance for the H securities Asset Management Co to win the future market competition, but also has the reference value for the development of the assets management business of other securities companies. The new point of this paper is through the analysis of the H securities asset management public. The constraints and positive factors of the development of the company, the external constraints and internal advantages, combined with the current situation of the development of the asset management industry, according to the current regulatory laws and regulations, fully consider the actual situation of the H securities Asset Management Co, to focus on its centralized service institutional investors, to develop unique and differentiated services and to improve the ability of active management. A constructive competitive strategy has been put forward, and further safeguards for the implementation of the competitive strategy have been put forward.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F271;F832.39

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