中信银行鄂尔多斯分行竞争力提升研究

发布时间：2018-06-13 00:45

本文选题：中信银行 + 鄂尔多斯环境　；参考：《内蒙古大学》2012年硕士论文

【摘要】：中信银行鄂尔多斯分行成立已经整两年了,其在鄂尔多斯市取得了很好的发展,有了比较好的市场业绩。但随着鄂尔多斯市商业银行的不断增加和鄂尔多斯市整体经济的下滑,中信银行鄂尔多斯分行的市场竞争力和可持续发展面临着巨大挑战。在这样的背景下,探讨中信银行鄂尔多斯分行市场竞争力提升意义重大。本文在对银行竞争力相关背景分析和理论进行论述的基础上,尝试着运用同业比较方法和中信银行内部比较分析方法,运用定性与定量相结合的论述方法,全面、深入地剖析中信银行鄂尔多斯分行竞争力的构成要素,并在此基础上,提出了提升其市场竞争力的相关建议和对策。本文共由六部分构成。第一部分分析了研究这一课题的背景和意义,阐述了研究思路、内容和方法,同时也指出了创新与不足。第二部分论述了国内外关于竞争、竞争力、银行竞争力和商业银行竞争力评价方法的相关理论研究。第三部分研究了中信银行鄂尔多斯分行的竞争力现状,运用SW0T分析法,明确了中信银行鄂尔多斯分行在竞争中的优势和劣势,并从定性和定量两个方面,将中信银行鄂尔多斯分行与我国的国内大型股份制商业银行和外资银行进行了比较。第四部分指出了影响中信银行鄂尔多斯分行竞争力提升的因素。第五部分提出了提升中信银行鄂尔多斯分行竞争力的几点对策。第六部分得出了该课题研究的结论。
[Abstract]:Citic Bank Ordos Branch has been established for two years, it has made good development in Ordos City, with better market performance. However, with the increasing of commercial banks in Ordos and the decline of the whole economy in Ordos, the market competitiveness and sustainable development of Erdos Branch of CITIC Bank are facing great challenges. In this context, it is of great significance to explore the market competitiveness of Citic Bank Ordos Branch. On the basis of analyzing the relevant background and theory of bank competitiveness, this paper tries to use the interbank comparison method and the internal comparative analysis method of CITIC Bank. On the basis of analyzing the components of the competitiveness of Citic Bank Ordos Branch, the paper puts forward some suggestions and countermeasures to enhance its market competitiveness. This paper consists of six parts. The first part analyzes the background and significance of the research, expounds the research ideas, contents and methods, and also points out the innovation and shortcomings. The second part discusses the domestic and international competition, competitiveness, competitiveness of banks and commercial banks competitiveness evaluation methods related to theoretical research. The third part studies the competitive status of Ordos Branch of CITIC Bank, using SW0T analysis method, defines the advantages and disadvantages of Ordos Branch of CITIC Bank in the competition, and from the qualitative and quantitative aspects. This paper compares Citic Bank Ordos Branch with China's large joint-stock commercial banks and foreign banks. The fourth part points out the factors that affect the competitiveness of Citic Bank Ordos Branch. The fifth part puts forward some countermeasures to improve the competitiveness of Citic Bank Ordos Branch. The sixth part draws the conclusion of the research.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.33

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