SW集团发展战略研究

发布时间：2018-06-15 04:05

本文选题：虚拟金融市场 + 杠杆交易　；参考：《上海交通大学》2015年硕士论文

【摘要】：虚拟盘金融衍生品杠杆交易行业在发达国家已经历近三十多年的快速发展,迄今,虽然在全球范围内这一行业仍然处在一个快速成长的阶段,但各国市场竞争日趋激烈,行业客户服务整体水平比较高,客户议价能力较强,客户转换率较高,另外,在经历了2008年爆发的全球金融危机之后,各国的金融监管环境在不断地发生变化,监管环境变得越来越复杂,金融衍生品交易市场监管政策也趋向严格,使行业经营风险变大,同时,信息技术及互联网的迅猛发展,尤其是近年移动互联网的迅猛发展,极大地改变了市场参与者的运营模式和客户交易方式,在这些因素的相互作用下,SW集团现有稳定型的发展战略已显现出一定的局限性,SW集团发展面临着较大的挑战,因此,为保持集团持续稳健的发展,调整其未来发展战略及决策将至关重要。本文旨在分析和制定出在外部环境发生较大变化的背景下适合SW集团的发展战略,以帮助SW集团在未来取得长远的发展。本文首先分析了SW集团外部的宏观环境、行业环境、竞争环境以及SW集团内部的资源和能力,并对SW集团关键内外部环境因素分别做出了综合分析评价,然后在此基础上,结合SW集团整体战略态势分析,利用SWOT分析匹配矩阵得出SW集团可供选择的战略方案,之后,利用定量战略计划矩阵QSPM对可选战略方案进行评价,确定了SW集团应优先采取增强型的市场开发、市场渗透、产品开发和集中多元化的公司层战略,并通过进一步分析,明确了SW集团应采取低成本与差异化相结合的基本竞争战略,最后本文就为实施SW集团的发展战略,阐述了支持性职能层应采取的具体实施措施和策略。
[Abstract]:Virtual disk financial derivatives leveraged trading industry has experienced rapid development in developed countries for more than 30 years. Up to now, although the industry is still in a stage of rapid growth in the global scope, the market competition in various countries is becoming increasingly fierce. The overall level of customer service in the industry is relatively high, the customer bargaining power is relatively strong, and the customer turnover rate is relatively high. In addition, after the global financial crisis broke out in 2008, the financial regulatory environment of various countries is constantly changing. The regulatory environment has become more and more complex, and the regulatory policies of the financial derivatives trading market have tended to be strict, which has increased the risk of the industry operation. At the same time, the rapid development of information technology and the Internet, especially the rapid development of the mobile Internet in recent years, It has greatly changed the mode of operation of market participants and the mode of customer trading. Under the interaction of these factors, the existing stable development strategy of SW Group has shown some limitations, and the development of SW Group is facing great challenges. In order to maintain the Group's steady development, adjusting its future development strategy and decision-making will be crucial. The purpose of this paper is to analyze and formulate a development strategy suitable for SW Group under the background of great changes in external environment in order to help SW Group to achieve long-term development in the future. This paper first analyzes the external macro environment, industry environment, competition environment, resources and capabilities of SW Group, and makes a comprehensive analysis and evaluation of the key internal and external environment factors of SW Group, and then on this basis, Combined with SWG's overall strategic situation analysis, SWOT matching matrix is used to obtain the strategic options available for SW group, and then quantitative strategic planning matrix QSPM is used to evaluate the optional strategic plan. Determined that SW Group should give priority to the adoption of enhanced market development, market penetration, product development and concentration and diversification of corporate strategy, and through further analysis, It is clear that SW Group should adopt the basic competitive strategy of combining low cost and differentiation. Finally, this paper expounds the specific implementation measures and strategies to implement the development strategy of SW Group.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F831.2;F272

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