专用性资产投资对企业竞争力的影响研究

发布时间：2018-07-10 18:37

本文选题：专用性资产投资 + 无形资产　；参考：《西安电子科技大学》2012年硕士论文

【摘要】：企业竞争力是企业在市场竞争中所表现的一种外在的市场力量,是与竞争对手抗衡、赢得市场份额,获取利润时所表现出来的力量或能力,是企业综合实力的体现,对企业的未来发展有着重要影响。随着专用性资产理论的提出与发展,人们逐渐意识到专用性资产存在于每一个企业,并对企业的产品市场竞争能力、融资能力以及资本结构等都有着不同程度的影响。因此,以专用性资产为视角研究其对企业竞争力的影响具有更高的理论与现实意义。本文根据威廉姆森在进行交易成本理论研究过程中对资产专用性的划分,选取其中的两类专用性资产即无形资产和人力资本来进行研究,来探索专用性资产投资对企业竞争力的影响情况。首先,根据资产专用性理论与企业竞争力理论的研究内容,界定了专用性资产和企业竞争力的概念。通过对资产专用性理论相关的国内外研究现状的分析,明确了以专用性资产投资为视角研究其对企业竞争力的影响是一个全新的研究方向。其次,建立了本文的研究模型并提出了相关假设。模型包括专用性资产投资和企业竞争力两个方面,其中专用性资产投资包括无形资产的专用性投资和人力资本的专用性投资两个方面,企业竞争力包括企业增长能力、企业营运能力、企业市场竞争能力和企业可持续发展能力四个方面。同时,本文详细介绍了各个指标的量化方法,并通过实证分析对相关假设进行了检验。最后,根据研究模型和实证分析结果,得出本文所研究的专用性资产投资对企业竞争力的影响路径。即无形资产的专用性投资对企业增长能力和可持续发展能力的影响不显著,对企业的营运能力有正向影响,对企业的产品市场竞争能力有负向影响；人力资本的专用性投资对企业的增长能力和企业营运能力影响不显著,对企业的市场竞争能力有正向影响,对企业的可持续发展能力有负向影响；最终专用性资产投资整体上对企业的综合竞争力有正向影响。
[Abstract]:Enterprise competitiveness is a kind of external market power that the enterprise displays in the market competition. It is the strength or ability to compete with the competitors, win the market share, obtain the profit, and is the embodiment of the enterprise's comprehensive strength. It has an important impact on the future development of enterprises. With the development and development of the theory of specialized assets, people gradually realize that specialized assets exist in every enterprise, and have a different degree of influence on the market competitiveness, financing ability and capital structure of enterprises. Therefore, it has higher theoretical and practical significance to study its influence on enterprise competitiveness from the perspective of specialized assets. In this paper, according to Williamson's division of asset specificity in the course of transaction cost theory research, two kinds of special assets, intangible assets and human capital, are selected to study. To explore the impact of specific assets investment on the competitiveness of enterprises. Firstly, according to the research content of asset specificity theory and enterprise competitiveness theory, the concept of special assets and enterprise competitiveness is defined. Through the analysis of domestic and foreign research status of asset specificity theory, it is clear that it is a new research direction to study the impact of specific asset investment on enterprise competitiveness from the perspective of specific asset investment. Secondly, the research model of this paper is established and the relevant hypotheses are put forward. The model includes two aspects: specific asset investment and enterprise competitiveness. The special asset investment includes the specific investment of intangible assets and the specific investment of human capital. The competitiveness of enterprises includes the growth ability of enterprises. Enterprise operation ability, enterprise market competition ability and enterprise sustainable development ability four aspects. At the same time, the quantitative methods of each index are introduced in detail, and the hypothesis is tested by empirical analysis. Finally, according to the research model and empirical analysis results, this paper studies the specific asset investment on the competitiveness of enterprises. That is, the special investment of intangible assets has no significant influence on the growth ability and sustainable development ability of the enterprise, but has a positive effect on the operation ability of the enterprise, and a negative impact on the competitive ability of the enterprise's product market. The special investment of human capital has no significant influence on the growth ability and operation ability of the enterprise, but has a positive effect on the market competition ability of the enterprise, and a negative influence on the sustainable development ability of the enterprise. The final investment of special assets has a positive impact on the overall competitiveness of enterprises.
【学位授予单位】：西安电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F273.4;F832.48

【参考文献】