中行龙华支行企业文化建设的案例分析

发布时间：2018-07-27 15:03

【摘要】：未来企业之间的竞争将是企业文化的竞争，企业文化才是企业的核心竞争力。目前世界各国对企业文化的建设越来越重视，很多发达国家更把企业文化建设视为企业保持长盛不衰的最主要动力因素之一。当今社会，特别是在深圳这种经济发达地区，银行间的竞争异常激烈，而银行间的竞争已不再仅是产品的竞争、营销的竞争、管理的竞争，更是企业文化的竞争。企业文化，是贯穿于企业发展全过程的、不同于其他企业的要素组合，归根究底，企业文化是一个企业自身所特有的不同于其他企业的思维方式和行为方式。金融业作为经济发展的核心，其企业文化理应站在先进文化的前沿，因此，中行龙华支行的企业文化建设，也应时刻坚持体现先进文化的前进方向。中行龙华支行的企业文化建设决定着中行龙华支行的整体形象、竞争水平以及发展方向，在某种程度上说，企业文化建设决定了中行龙华支行的核心竞争力。中行龙华支行的企业文化建设，就是中行龙华支行有目的、有计划地确定企业的核心价值观，培育企业精神，树立企业规范，开展各种文化活动，调动员工的积极性，提高员工素质所采取的措施和开展的工作。建设优秀企业文化，，是中行龙华支行自身发展的需要，是提高自身竞争力的需要，更是时代进步的要求。本文在综合论述国内外有关企业文化理论和实践经验的基础上，通过文献综述分析、实证研究等手段，研究了中行龙华支行在企业文化建设初期存在的各种问题以及如何通过建设优秀企业文化来解决，讨论了优秀企业文化建设的方法以及具有的实践作用。本文的研究成果具有一定的理论意义和实际意义。其理论意义在于弥补了现有研究对我国国有银行企业文化建设研究的不足；其实践意义是这些研究对加强中行龙华支行现阶段的企业文化建设，提高中行龙华支行的核心竞争力，促进其持续健康发展具有十分重要的现实意义。
[Abstract]:The competition between enterprises in the future will be the competition of corporate culture, which is the core competitiveness of enterprises. At present, more and more countries in the world attach importance to the construction of corporate culture, and many developed countries regard the construction of corporate culture as one of the most important driving factors for enterprises to maintain their prosperity. In today's society, especially in Shenzhen, the competition between banks is extremely fierce, and the competition between banks is no longer just the competition of products, marketing, management, and the competition of enterprise culture. Corporate culture, which runs through the whole process of enterprise development, is different from the combination of elements of other enterprises. In the final analysis, enterprise culture is a unique mode of thinking and behavior different from other enterprises. As the core of economic development, the enterprise culture of financial industry should stand at the forefront of advanced culture. Therefore, the construction of enterprise culture of Longhua Branch of Bank of China should always embody the forward direction of advanced culture. The corporate culture construction of the Bank of China Longhua Branch determines the overall image, competition level and development direction of the Bank of China Longhua Branch. To some extent, the construction of corporate culture determines the core competitiveness of the Bank of China Longhua Branch. The construction of the corporate culture of the Longhua Branch of Bank of China is to establish the core values of the enterprise, cultivate the enterprise spirit, establish enterprise norms, carry out various cultural activities, and mobilize the enthusiasm of the staff in a purposeful and planned way. Measures taken to improve the quality of employees and the work carried out. The construction of excellent corporate culture is the need of the development of the Longhua Branch of Bank of China, the need of improving its own competitiveness, and the requirement of the progress of the times. On the basis of synthetically discussing the theories and practical experiences of corporate culture at home and abroad, this paper makes a literature review and analysis, empirical research and other means. This paper studies the problems existing in the initial stage of the enterprise culture construction of the Longhua Branch of Bank of China and how to solve the problems through the construction of the excellent enterprise culture, and discusses the methods and the practical functions of the construction of the excellent enterprise culture. The research results of this paper have certain theoretical and practical significance. Its theoretical significance is to make up for the deficiency of the existing research on the enterprise culture construction of state-owned banks in China. The practical significance of these studies is to strengthen the corporate culture construction of the Longhua Branch of Bank of China at the present stage. It is of great practical significance to improve the core competitiveness of Bank of China Longhua Branch and promote its sustainable and healthy development.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.3;F270

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