建设银行山东省分行企业年金发展战略研究
发布时间：2018-07-28 19:09
【摘要】：企业年金是在参加基本养老保险的基础上,由企业和职工自愿建立的补充养老保险制度。2004年5月实施《企业年金试行办法》及《企业年金基金管理试行办法》后,我国企业年金市场快速发展,企业年金业务竞争的序幕逐步拉开。在激烈的市场竞争环境下,如何抓住机遇,迎接挑战,在市场竞争中取得优势,是一个非常有现实意义的课题。本文以建设银行山东省分行作为研究对象,在对我国企业年金制度和该行内外部竞争环境进行分析的基础上,通过独特的视角,从战略发展的高度,对该行发展企业年金的战略进行深层次的研究探讨。 文章首先从企业年金基本理论入手,介绍了企业年金的基本概念和国外企业年金的发展历程,着重研究了我国企业年金制度规定。接着,充分运用管理学分析方法,通过PEST分析法、五力模型等,对该行企业年金业务所处的内外部环境进行分析,并通过EFE矩阵、IFE矩阵对内外部环境因素进行评价。然后,运用SWOT分析法,确定出该行企业年金业务的战略备选方案,通过对战略类型的理解、战略方案的初步筛选和QSPM定量分析,最终确定该行企业年金业务应采用发展型战略态势。最后,本文运用战略管理的理论和方法,结合战略态势选择,确定出业务战略目标,并对从公司战略、经营战略两个层次,提出该行企业年金发展战略。为实现发展战略,本文还从市场营销、财务、人力资源、研发与产品四个方面提出具体的发展策略,从而有效保证山东省建行企业年金业务发展战略的实施。
[Abstract]:Enterprise annuity is a supplementary old-age insurance system established voluntarily by enterprises and workers on the basis of participating in basic old-age insurance. After the implementation of the trial measures for Enterprise annuity in May 2004 and the trial measures for the Administration of Enterprise Pension Fund in May 2004, The enterprise annuity market of our country develops rapidly, the prelude of enterprise annuity business competition gradually unfolds. In the fierce market competition environment, how to seize the opportunity, meet the challenge and gain the advantage in the market competition is a very practical topic. This paper takes the Shandong Branch of China Construction Bank as the research object, on the basis of analyzing the enterprise annuity system of our country and the internal and external competition environment of the bank, through the unique angle of view, from the height of strategic development, This paper makes a deep research on the strategy of developing enterprise annuity. The article begins with the basic theory of enterprise annuity, introduces the basic concept of enterprise annuity and the development course of foreign enterprise annuity, and emphatically studies the regulation of enterprise annuity system in our country. Then, the internal and external environment of the enterprise annuity business is analyzed by using the management analysis method, the PEST analysis method and the five-force model, and the internal and external environmental factors are evaluated by the EFE matrix. Then, by using the SWOT analysis method, the strategic alternatives of the enterprise annuity business of the bank are determined. Through the understanding of the strategic type, the preliminary screening of the strategic plan and the quantitative analysis of the QSPM, Finally, it is determined that the enterprise annuity business of the bank should adopt a developmental strategic posture. Finally, this paper uses the theory and method of strategic management, combined with the choice of strategic situation, determines the business strategic objectives, and puts forward the development strategy of enterprise annuity from the two levels of company strategy and management strategy. In order to realize the development strategy, this paper also puts forward specific development strategies from four aspects: marketing, finance, human resources, R & D and products, so as to effectively guarantee the implementation of the development strategy of Shandong Construction Bank's enterprise annuity business.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F842.6;F832.3
本文编号：2151308
[Abstract]:Enterprise annuity is a supplementary old-age insurance system established voluntarily by enterprises and workers on the basis of participating in basic old-age insurance. After the implementation of the trial measures for Enterprise annuity in May 2004 and the trial measures for the Administration of Enterprise Pension Fund in May 2004, The enterprise annuity market of our country develops rapidly, the prelude of enterprise annuity business competition gradually unfolds. In the fierce market competition environment, how to seize the opportunity, meet the challenge and gain the advantage in the market competition is a very practical topic. This paper takes the Shandong Branch of China Construction Bank as the research object, on the basis of analyzing the enterprise annuity system of our country and the internal and external competition environment of the bank, through the unique angle of view, from the height of strategic development, This paper makes a deep research on the strategy of developing enterprise annuity. The article begins with the basic theory of enterprise annuity, introduces the basic concept of enterprise annuity and the development course of foreign enterprise annuity, and emphatically studies the regulation of enterprise annuity system in our country. Then, the internal and external environment of the enterprise annuity business is analyzed by using the management analysis method, the PEST analysis method and the five-force model, and the internal and external environmental factors are evaluated by the EFE matrix. Then, by using the SWOT analysis method, the strategic alternatives of the enterprise annuity business of the bank are determined. Through the understanding of the strategic type, the preliminary screening of the strategic plan and the quantitative analysis of the QSPM, Finally, it is determined that the enterprise annuity business of the bank should adopt a developmental strategic posture. Finally, this paper uses the theory and method of strategic management, combined with the choice of strategic situation, determines the business strategic objectives, and puts forward the development strategy of enterprise annuity from the two levels of company strategy and management strategy. In order to realize the development strategy, this paper also puts forward specific development strategies from four aspects: marketing, finance, human resources, R & D and products, so as to effectively guarantee the implementation of the development strategy of Shandong Construction Bank's enterprise annuity business.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F842.6;F832.3
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