上海大陆期货有限公司竞争战略研究
发布时间：2018-08-18 15:04
【摘要】：中国期货行业经过近20年发展,经历了初期发展、治理整顿以及法规重塑后,自2008年后进入了一个高速发展的新时期。近年来伴随着经济环境的起伏,期货行业也经历了券商兼并期货公司浪潮、金融期货的推出以及分类监管推出等行业变革,整个行业无论是外部环境还是内部参与者均发生了本质的变化。一方面来看,新品种的不断推出以及政策法规体系的不断完善,使得行业参与者爆发式增长,带来了极大的机遇；另一方面来看,行业竞争格局发生分化,券商系期货公司凭借资本集聚以及资源积累挤占了传统系期货公司生存空间,引发了激烈的低价手续费竞争,使得整个行业盈利水平迅速下移。 上海大陆期货有限公司成立于1994年,作为国内第一批大型专业期货公司典型代表之一,主营业务范围为国内商品期货和金融期货业务。作为传统型期货公司,曾凭借期货培训等传统营销手段占据了一定的市场份额。然而面对具有深厚产业背景的现货系期货公司以及具有丰富客户沉淀的券商系期货公司,传统期货公司面临潜在经营的困境。因此研究其进一步的发展战略意义重大。 本文主要以上海大陆期货有限公司为典型,旨在对行业竞争状态进行研究,分析行业竞争格局特征及主要竞争主体、对比分析期货公司的业务模式、阐述低费率的价格竞争特点。对于公司的内部优势与劣势以及外部机会与威胁进行了详细阐述,进而确立了公司未来的战略定位。即必须在竞争中必须扬长避短,改变粗放的规模式经营,通过差异化竞争方式树立竞争优势,做精做深做小做细,依托经纪通道,递延高价值的附加服务,尤其是要在创新业务上独树一帜,通过资产管理业务完成公司的战略转型。论文对上海大陆期货有限公司的竞争战略提出了多方面改进措施：业务模式的创新改进,使其更适应于市场环境的变化；价格竞争策略应采取服务分级结合差异化收费；专业研发应更实用化、更贴近市场一线开发；在产品服务上加强创新；风险管理加强预警服务与客户分级；渠道创新的策略；品牌营销模式的改进；兼并扩张的选择路径。
[Abstract]:China's futures industry has entered a new period of rapid development since 2008 after nearly 20 years of development, after the initial development, governance and rectification as well as legal restructuring. In recent years, with the ups and downs of the economic environment, the futures industry has also experienced the wave of brokerage mergers and futures companies, the introduction of financial futures and the introduction of classified supervision and other industry changes. Both the external environment and the internal participants in the entire industry have undergone essential changes. On the one hand, the continuous introduction of new varieties and the continuous improvement of policies and regulations have made the industry participants explode and brought great opportunities; on the other hand, the competition pattern of the industry has been divided. With the capital agglomeration and the accumulation of resources, the securities futures companies take up the living space of the traditional futures companies, which leads to the fierce competition of low price fees and makes the profit level of the whole industry move down rapidly. Shanghai Continental Futures Co., Ltd. was founded in 1994, as one of the first large professional futures companies in China, the main business scope is domestic commodity futures and financial futures business. As a traditional futures company, futures training and other traditional marketing means have occupied a certain market share. However, in the face of the spot futures company with deep industrial background and the brokerage company with rich customers, the traditional futures company is faced with the dilemma of potential operation. Therefore, it is of great significance to study its further development strategy. This paper mainly takes Shanghai Continental Futures Co., Ltd. as a typical example, aims to study the competitive state of the industry, analyze the characteristics of the industry competition pattern and the main body of competition, and compare and analyze the business model of the futures company. This paper expounds the characteristics of low-rate price competition. The internal strengths and weaknesses as well as the external opportunities and threats of the company are elaborated in detail, and the strategic positioning of the company in the future is established. That is, we must develop our strengths and circumvent our weaknesses in the competition, change the extensive scale management, establish a competitive advantage by way of differentiated competition, do fine work, do deep, do small and thin, rely on brokers' channels, and delay the additional services of high value. In particular, we should be unique in innovative business, through asset management business to complete the strategic transformation of the company. The paper puts forward many measures to improve the competitive strategy of Shanghai Continental Futures Co., Ltd.: innovation and improvement of business model to adapt to the change of market environment, price competition strategy should adopt service grading combined with differentiated charge; Professional R & D should be more practical and close to the first line of market development; strengthen innovation in product service; risk management strengthen early warning service and customer classification; channel innovation strategy; brand marketing model improvement; merger and expansion of the choice path.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F271;F832.39
本文编号：2189842
[Abstract]:China's futures industry has entered a new period of rapid development since 2008 after nearly 20 years of development, after the initial development, governance and rectification as well as legal restructuring. In recent years, with the ups and downs of the economic environment, the futures industry has also experienced the wave of brokerage mergers and futures companies, the introduction of financial futures and the introduction of classified supervision and other industry changes. Both the external environment and the internal participants in the entire industry have undergone essential changes. On the one hand, the continuous introduction of new varieties and the continuous improvement of policies and regulations have made the industry participants explode and brought great opportunities; on the other hand, the competition pattern of the industry has been divided. With the capital agglomeration and the accumulation of resources, the securities futures companies take up the living space of the traditional futures companies, which leads to the fierce competition of low price fees and makes the profit level of the whole industry move down rapidly. Shanghai Continental Futures Co., Ltd. was founded in 1994, as one of the first large professional futures companies in China, the main business scope is domestic commodity futures and financial futures business. As a traditional futures company, futures training and other traditional marketing means have occupied a certain market share. However, in the face of the spot futures company with deep industrial background and the brokerage company with rich customers, the traditional futures company is faced with the dilemma of potential operation. Therefore, it is of great significance to study its further development strategy. This paper mainly takes Shanghai Continental Futures Co., Ltd. as a typical example, aims to study the competitive state of the industry, analyze the characteristics of the industry competition pattern and the main body of competition, and compare and analyze the business model of the futures company. This paper expounds the characteristics of low-rate price competition. The internal strengths and weaknesses as well as the external opportunities and threats of the company are elaborated in detail, and the strategic positioning of the company in the future is established. That is, we must develop our strengths and circumvent our weaknesses in the competition, change the extensive scale management, establish a competitive advantage by way of differentiated competition, do fine work, do deep, do small and thin, rely on brokers' channels, and delay the additional services of high value. In particular, we should be unique in innovative business, through asset management business to complete the strategic transformation of the company. The paper puts forward many measures to improve the competitive strategy of Shanghai Continental Futures Co., Ltd.: innovation and improvement of business model to adapt to the change of market environment, price competition strategy should adopt service grading combined with differentiated charge; Professional R & D should be more practical and close to the first line of market development; strengthen innovation in product service; risk management strengthen early warning service and customer classification; channel innovation strategy; brand marketing model improvement; merger and expansion of the choice path.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F271;F832.39
【参考文献】
相关期刊论文 前1条
1 李强;;关于期货人才培养与产学研结合几个问题的思考[J];浙江工商大学学报;2010年02期
，本文编号：2189842
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