后危机时代招商银行国际化发展战略研究

发布时间：2018-10-09 07:43

【摘要】：全球金融危机以及欧债危机给世界经济发展带来了许多不确定的影响,当前仍对实体经济产生负面的影响。在全球化进程不断加快的背景下,后危机时代世界经济和金融格局将出现新的变化。在美欧等重要经济体受全球金融危机重创后,如何稳定全球金融体系成为世界的焦点,我国庞大的外汇储备备受瞩目,后危机时代我国商业银行得到难得的国际化发展机遇。目前,招商银行国际化过程中,仍存在境外业务规模偏小；管理模式较落后；业务品种与客户单一,缺乏有影响力的国际品牌以及境外机构布局不合理等诸多问题,后危机时代如何针对跨国经营存在的不足,扬长避短进行国际化发展战略选择,成为招商银行融入全球化面临的一大课题。本文首先对课题的研究现状进行综述,在进行本论文研究的主要概念界定的基础上,利用文献法对商业银行国际化发展战略相关理论以及国内的研究现状进行综述。接着,介绍招商银行国际化发展概况,对招商银行内部资源与能力进行分析,利用PEST分析和五力分析法对招商银行国际化发展宏观环境以及行业环境进行较全面的分析。然后,在对招商银行国际化发展进行SWOT分析的基础上,提出招商银行国际化发展战略选择。最后,提出了后危机时代招商银行国际化发展战略实施,应通过构建招商银行增长型战略模式、扭转型战略模式、进攻型战略模式以及防御型战略模式等具体对策建议。
[Abstract]:The global financial crisis and the European debt crisis have brought many uncertain effects to the development of the world economy, but still have a negative impact on the real economy. Under the background of accelerating globalization, new changes will appear in the world economic and financial structure in the post-crisis era. After America and Europe and other important economies were hit hard by the global financial crisis, how to stabilize the global financial system has become the focus of the world, China's huge foreign exchange reserves have attracted much attention. In the post-crisis era, China's commercial banks have a rare opportunity for international development. At present, in the process of internationalization of China Merchants Bank, there are still many problems, such as small scale of overseas business, backward management mode, single type of business and customers, lack of influential international brands, unreasonable layout of overseas institutions, etc. In the post-crisis era, how to make a strategic choice of international development in view of the shortcomings of transnational operation and to develop its strengths and circumvent its weaknesses has become a major topic for China Merchants Bank to integrate into the globalization. Based on the definition of the main concepts of this paper, this paper summarizes the relevant theories of the international development strategy of commercial banks and the domestic research status by using the literature method. Then, this paper introduces the general situation of China Merchants Bank's internationalization development, analyzes the internal resources and capabilities of China Merchants Bank, and makes a comprehensive analysis of the macro environment and industry environment of China Merchants Bank's internationalization development by using PEST analysis and five-force analysis. Then, on the basis of SWOT analysis of China Merchants Bank's internationalization development, this paper puts forward the strategic choice of China Merchants Bank's internationalization development. Finally, the author puts forward the implementation of the strategy of international development of China Merchants Bank in the post-crisis era, which should be carried out through the construction of the growth strategic model of China Merchants Bank, the reverse strategic model, the offensive strategic model and the defensive strategic model.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2

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