C银行广西分行个人金融业务市场营销策略研究
发布时间：2018-10-26 07:44
【摘要】：随着中国改革的不断深化和经济的持续发展,个人财富增长迅速,人们现代金融意识普遍提高,有利于个人金融业务加快发展的市场环境正在迅速形成,中外银行在个人金融业务上展开了激烈的竞争。C银行广西分行只有面对市场,把握机遇,积极实施个金业务战略转型,制定个金业务市场营销策略,才能在全面开放的经营环境和竞争中占据一席之地。 本文采用了定量与定性结合、比较分析和实证分析等方法,以C银行广西分行为研究对象,对C银行广西分行个人金融业务发展情况和营销策略运用现状进行分析,指出其存在的问题,通过分析C银行广西分行个人金融业务营销环境,指出其发展的机会和面临的挑战,制定了推进C银行广西分行个人金融业务发展的营销策略,同时提出了营销管理措施,以确保C银行广西分行个人金融业务营销策略的有效实施,试图在商业银行个人金融业务市场营销策略方面进行一些有益的尝试和探索。
[Abstract]:With the continuous deepening of China's reform and the sustained development of the economy, personal wealth is growing rapidly, people's modern financial awareness is generally improved, and the market environment conducive to accelerating the development of personal financial business is forming rapidly. Chinese and foreign banks have launched fierce competition in personal financial business. C Bank Guangxi Branch only faces the market, seize the opportunity, actively implement the strategic transformation of the individual gold business, and formulate the marketing strategy of the individual gold business. Ability in a comprehensive and open business environment and competition to occupy a place. This paper uses quantitative and qualitative methods, comparative analysis and empirical analysis, taking C Bank Guangxi Branch as the research object, analyzes the current situation of personal financial business development and marketing strategy application of C Bank Guangxi Branch. This paper points out the existing problems, analyzes the marketing environment of personal financial business of Guangxi Branch of C Bank, points out the opportunities and challenges of its development, and formulates the marketing strategy to promote the development of personal financial business of Guangxi Branch of C Bank. At the same time, it puts forward the marketing management measures to ensure the effective implementation of the personal financial business marketing strategy of C Bank Guangxi Branch, and attempts to make some beneficial attempts and explorations in the commercial bank personal financial business marketing strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2
本文编号：2295035
[Abstract]:With the continuous deepening of China's reform and the sustained development of the economy, personal wealth is growing rapidly, people's modern financial awareness is generally improved, and the market environment conducive to accelerating the development of personal financial business is forming rapidly. Chinese and foreign banks have launched fierce competition in personal financial business. C Bank Guangxi Branch only faces the market, seize the opportunity, actively implement the strategic transformation of the individual gold business, and formulate the marketing strategy of the individual gold business. Ability in a comprehensive and open business environment and competition to occupy a place. This paper uses quantitative and qualitative methods, comparative analysis and empirical analysis, taking C Bank Guangxi Branch as the research object, analyzes the current situation of personal financial business development and marketing strategy application of C Bank Guangxi Branch. This paper points out the existing problems, analyzes the marketing environment of personal financial business of Guangxi Branch of C Bank, points out the opportunities and challenges of its development, and formulates the marketing strategy to promote the development of personal financial business of Guangxi Branch of C Bank. At the same time, it puts forward the marketing management measures to ensure the effective implementation of the personal financial business marketing strategy of C Bank Guangxi Branch, and attempts to make some beneficial attempts and explorations in the commercial bank personal financial business marketing strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2
【参考文献】
相关期刊论文 前2条
1 孙桂芳;;基于银行功能视角的个人金融业务经营策略[J];商场现代化;2009年07期
2 何嗣江;国有商业银行个人金融业务营销策略研究[J];上海金融;2000年05期
，本文编号：2295035
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