基于客户协同创新的私人银行和高净值客户价值体系研究

发布时间：2018-12-20 07:05

【摘要】：尽管私人银行迅猛发展,而且高净值人群激增,但是私人银行尚不能为高净值客户提供量身定做的理财服务,高净值客户也不能很好地参与到理财过程中。为了实现私人银行和高净值客户双赢,运用客户协同创新理论构建私人银行与高净值客户价值,具有重要研究意义。在探讨了客户协同创新理论和客户价值理论基础上,构建了基于客户协同创新的私人银行价值评价体系和基于客户协同创新的高净值客户价值评价体系,并将指标细化为基本价值和协同创新价值,为双方进行协同创新奠定了基础,开拓了基于协同创新视角的私人银行和高净值客户价值体系的研究。
[Abstract]:Despite the rapid development of private banks and the proliferation of high net worth people, private banks have not yet been able to provide tailored financial services for high net worth clients, nor can high net worth clients participate well in the financial process. In order to realize the win-win situation between private banks and high net worth customers, it is of great significance to construct the value of private banks and high net worth customers by using the theory of customer synergy innovation. On the basis of discussing the theory of customer collaborative innovation and customer value theory, this paper constructs a private bank value evaluation system based on customer collaborative innovation and a high net worth customer value evaluation system based on customer collaborative innovation. The index is divided into basic value and collaborative innovation value, which lays a foundation for collaborative innovation, and opens up the research of private bank and high net worth customer value system based on collaborative innovation.
【作者单位】：武汉理工大学经济学院;丽水学院商学院;
【基金】：2013年由湖北省金融统计协会资助:基于客户协同创新的商业银行高净值客户价值评价体系中央高校基本科研业务费专项资金资助:基于非合作博弈商业银行竞争力形成机理实证研究,项目编号:2011-Ib-121 武汉理工大学大学生创新项目资助:基于客户协同创新的商业银行高净值客户价值评价体系,项目编号:136815009
【分类号】：F832.3

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