内蒙古察右中旗农村信用社发展战略研究
发布时间：2019-06-03 17:14
【摘要】：随着统筹推进城乡一体化发展步伐的加快,农村金融体制改革不断深入,察右中旗农村信用社作为有着六十年发展历程的区域性金融企业,在当前农村金融市场快速增长,金融需求日益多样化,行业竞争日趋激烈的环境中,继续保持市场领先地位,提升企业经济效益,必须进行企业战略研究,制定企业的可持续发展战略。 本文从战略角度出发,对察右中旗农村信用社进行详细分析,通过运用"PEST"宏观环境分析法分析其所处的战略环境,运用“波特五力模型”分析了察右中旗农村信用社所面临的竞争环境,对察右中旗农村信用社内部资源和能力进行分析和评估,明确察右中旗农村信用社的优势与劣势,最后运用‘'SWOT"分析方法综合评估察右中旗农村信用社的战略地位,确定其所面临的机会和威胁,进而对察右中旗农村信用社进行战略定位和战略选择,制定发展战略,并提出战略实施的具体措施。
[Abstract]:With the acceleration of the overall development of urban and rural integration and the deepening of the reform of the rural financial system, the rural credit cooperatives in the middle and the right as the regional financial enterprises with the development process of the last ten years, and the rapid growth of the current rural financial market and the increasing of the financial demand, In the increasingly competitive environment of the industry, continue to maintain the market leadership, improve the economic benefits of the enterprise, and must carry out the enterprise strategic research and develop the sustainable development strategy of the enterprise. In this paper, from the strategic point of view, the paper analyzes the rural credit cooperatives in the right middle flag, and analyzes the competition ring of the rural credit cooperatives in the right middle flag by using the "PEST" macro-environment analysis method to analyze the strategic environment in which it is located. The paper analyzes and evaluates the internal resources and the ability of the rural credit cooperatives in the right middle flag, and makes clear the advantages and disadvantages of the rural credit cooperatives in the right and middle flags, and finally, using the "SWOT" analysis method to comprehensively assess the strategic position of the rural credit cooperatives in the right and middle flags, and determine the opportunity and the way they face. On the other hand, the strategic position and strategic choice of the rural credit cooperatives in the middle and the right of Char, and the development strategy, and the concrete measures to implement the strategy are put forward.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.35
本文编号：2492094
[Abstract]:With the acceleration of the overall development of urban and rural integration and the deepening of the reform of the rural financial system, the rural credit cooperatives in the middle and the right as the regional financial enterprises with the development process of the last ten years, and the rapid growth of the current rural financial market and the increasing of the financial demand, In the increasingly competitive environment of the industry, continue to maintain the market leadership, improve the economic benefits of the enterprise, and must carry out the enterprise strategic research and develop the sustainable development strategy of the enterprise. In this paper, from the strategic point of view, the paper analyzes the rural credit cooperatives in the right middle flag, and analyzes the competition ring of the rural credit cooperatives in the right middle flag by using the "PEST" macro-environment analysis method to analyze the strategic environment in which it is located. The paper analyzes and evaluates the internal resources and the ability of the rural credit cooperatives in the right middle flag, and makes clear the advantages and disadvantages of the rural credit cooperatives in the right and middle flags, and finally, using the "SWOT" analysis method to comprehensively assess the strategic position of the rural credit cooperatives in the right and middle flags, and determine the opportunity and the way they face. On the other hand, the strategic position and strategic choice of the rural credit cooperatives in the middle and the right of Char, and the development strategy, and the concrete measures to implement the strategy are put forward.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.35
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