企业社区关系管理研究

发布时间：2018-04-21 20:04

本文选题：企业 + 社区　；参考：《辽宁大学》2007年博士论文

【摘要】： 笔者选取企业社区关系管理这一新兴研究领域主要基于实践和理论两个原因。其中实践原因主要包括以下四点:(1)社区已经成为企业管理的重要对象;(2)企业社会责任运动在实践中不断深化;(3)社区是企业社会资本的重要载体;(4)企业社区关系管理是中国企业在新的历史背景下面临的新问题。理论原因主要表现在国内外还没有相关的专门著作,本选题具有开创性的意义。其中,第一章对论文的研究前提、文献材料、研究方法、框架、创新之处等进行了说明。第二章论述企业、社区及其基本关系。论文认为企业是社区的一员,二者存在着地理上的重合。企业享受社区提供的种种条件,也对社区产生种种影响。第三章论述了企业社区关系管理的基本概念。论文认为企业社区关系管理涉及的理论主要包括利益相关者理论、社会责任理论和社会资本理论。企业社区关系管理的产生基于经济、法律和企业家精神三个层面的原因。第四章论述了企业社区关系管理的一般模式。企业社区关系管理的一般模型主要处理治理结构与企业、社区之间的相互关系。第五章论述了西方发达国家的企业社区关系管理模式。论文主要论述其宏观模式和微观模式。第六章论述了中国企业社区关系管理模式评析。论文认为计划经济年代中国不存在真正的企业社区关系管理。转型前期企业社区关系管理宏观模式是获取与政府的社会资本是企业社区关系管理的核心目标,而获取与社区的社会资本并不是企业特别重视的目标。微观模式是公司章程模糊授权CEO的进行社区关系管理的权力的方式。第七章论述了构建中国企业社区关系管理的新模式。论文在总结西方发达国家和中国转型前期企业社区关系管理模式的基础上,提出了相应的适用转型后期的新模式。第八章分别通过辽宁ZT建设集团、辽宁YD企业集团和英美资源集团三个案例,分别论述了中国老国企业、新兴民营企业和跨国集团三个层次的企业社区关系,并对论文中的相关内容进行了佐证。第九章:结论与展望。论文的主要结论包括以下五点:(1)企业进行社区关系管理的目的在于获取法律利益、经济利益和社会资本,这三者构成了企业竞争力(优势)的重要组成部分;(2)企业视野中的社区概念与员工维度、生产经营维度、环境保护维度、政府期望维度四个维度紧密相联;(3)影响企业社区关系管理的因素包括企业因素E,社区因素C和其他因素O;(4)企业社区关系管理的方式包括社会义务方式、社会责任方式和社会表现方式三种;(5)企业社区关系管理宏观模式是从企业的视角来处理企业、社区与政府之间的关系。企业社区关系管理的微观模式是企业社区关系管理在公司治理结构中的体现;(6)中国的企业社区关系管理模式的最大特点是企业与社区的合二为一,中国企业社区关系管理新模式的最大特点是企业依托社区获得政府的支持(社会资本的具体表现)。对于研究展望,至少以下三个方面是将来的研究重点:(1)社区在不同国家和地区、不同行业利益相关者中的地位问题;(2)转型时期的社区运作机制;(3)企业社区关系管理与其他管理机制的协调。
[Abstract]:The author chooses the new research field of enterprise community relationship management as two main reasons based on practice and theory. The practical reasons include the following four points: (1) community has become an important object of enterprise management; (2) corporate social responsibility movement is deepened in practice; (3) community is an important carrier of enterprise social capital; (4) enterprise The management of community relations is a new problem facing Chinese enterprises in the new historical background. The main reason is that there are no relevant special works at home and abroad. This topic is of pioneering significance.
In the first chapter, the research premise, literature materials, research methods, framework, and innovations are described.
The second chapter discusses the enterprise, the community and its basic relationship. The paper thinks that the enterprise is a member of the community, the two has a geographical coincidence. The enterprises enjoy the various conditions provided by the community, and also have various effects on the community.
The third chapter discusses the basic concept of enterprise community relationship management. The thesis holds that the theory of enterprise community relationship management mainly includes stakeholder theory, social responsibility theory and social capital theory. The cause of enterprise community relationship management is based on the three aspects of economy, law and enterprisers.
The fourth chapter discusses the general model of the enterprise community relationship management. The general model of the enterprise community relationship management mainly deals with the relationship between the governance structure and the enterprise and the community.
The fifth chapter discusses the management mode of enterprise community relationship in western developed countries.
The sixth chapter deals with the analysis of the management mode of community relationship in Chinese enterprises.
The macro model of the enterprise community relationship management in the early period of the transition is the core goal of obtaining the social capital and the government's social capital, and obtaining the social capital of the community is not the special goal of the enterprise. The micro model is the way of the power of the community relations management of the company's constitution fuzzy CEO.
The seventh chapter discusses the new model for the construction of community relations management in Chinese enterprises. On the basis of summarizing the model of community relations management in the western developed countries and the early period of transition in China, the paper puts forward the corresponding new model for the later period of the transformation.
The eighth chapter, through the three cases of Liaoning ZT construction group, Liaoning YD enterprise group and Anglo American resource group, respectively discussed the relationship between the old Chinese enterprises, the emerging private enterprises and the transnational groups at three levels, and testified the related contents of the paper.
The ninth chapter: conclusion and prospect. The main conclusions of this paper include the following five points: (1) the purpose of community relationship management is to obtain legal interests, economic interests and social capital, which constitute the important components of the competitiveness of enterprises (2) community concept and employee dimension, production management dimension and environment in the field of vision. The protection dimension, the four dimensions of the government expectation dimension are closely linked; (3) the factors affecting the enterprise community relationship management include enterprise factor E, community factor C and other factors O; (4) the ways of corporate community relationship management include social obligation mode, social responsibility mode and social expression mode, and (5) the macro model of enterprise community relationship management is the macro model of enterprise community relations management. The relationship between the community and the government is dealt with from the perspective of the enterprise. The microcosmic mode of the enterprise community relationship management is the embodiment of the enterprise community relationship management in the corporate governance structure; (6) the biggest characteristic of the Chinese enterprise community relationship management model is the combination of the enterprise and the community, and the new model of the Chinese enterprise community relationship management. The biggest feature is that enterprises rely on the community to get the support of the government (the specific manifestation of social capital).
In the future, at least three aspects are the focus of future research: (1) the status of community in different countries and regions, different industry stakeholders; (2) community operation mechanism during the transition period; (3) coordination of corporate community relationship management and other management mechanisms.

【学位授予单位】：辽宁大学
【学位级别】：博士
【学位授予年份】：2007
【分类号】：F270

【引证文献】