中数通公司SAP云服务业务合作策略研究

发布时间：2018-01-02 05:14

本文关键词：中数通公司SAP云服务业务合作策略研究　出处：《华中科技大学》2014年硕士论文　论文类型：学位论文

更多相关文章： 企业信息化 云计算 运营商 合作 SAP

【摘要】：本文基于国际IT厂商SAP与中国电信运营商展开云服务合作的背景，分析了中数通公司作为合作载体所面临的内外部环境以及合作的必要和可行性，提出云服务合作业务落地的具体策略。文章采用比较法、分析法等多种手段，通过大量案例和数据研究，从近年来云计算技术发展和运营商的变化和对策入手，回顾了国内外研究人员对此类变化的不同态度和观点，以及管理软件巨头SAP与中国电信在云计算软件服务领域的合作所面临的问题。通过对中数通公司的经营现状和能力分析，指出其竞争优劣势和发展瓶颈，建议其可以借助SAP云服务在中国落地的契机，实现企业业务转型，获得新的发展机遇。接着文章结合SAP的云战略、中国电信的云业务思路，从推进SAP公有云业务在中国落地、把中数通发展为SAP在中国的核心伙伴、共享SAP和中国电信客户资源几个方面肯定了合作的价值，并对合作进行了详细的SWOT分析，明确了合作的必要性。最后，文章在中数通与SAP建立合作关系以及推进合作发展思路中，阐述了业务发展所必需考虑的如何聚焦客户资源、如何选择适用的产品以及在新的云环境下如何展开营销活动等重要策略。总的来说，通过对合作双方企业内外部条件和环境等各方面内容进行综合和概括，帮助企业把资源和行动聚集在双方的强项和有最多机会的地方，并让企业合作战略变得更加明朗。本文的研究为国外传统软件厂商与国内运营商联合转型布局云服务提供借鉴，为合作提供规划思路和策略建议。
[Abstract]:Based on the background of the cloud service cooperation between the international IT manufacturer SAP and China Telecom operators, this paper analyzes the internal and external environment and the necessity and feasibility of the cooperation. Put forward the cloud service cooperation business landing strategy. Through a large number of cases and data research, this paper starts with the development of cloud computing technology and the changes and countermeasures of operators in recent years. The different attitudes and viewpoints of researchers at home and abroad on such changes were reviewed. Management software giant SAP and China Telecom in the field of cloud computing software services facing the problems. Through the analysis of the operating status and capability of China Digital Communications Corporation, points out its competitive advantages and disadvantages and development bottlenecks. It is suggested that SAP cloud service can be used in China to achieve business transformation and obtain new development opportunities. Then the paper combines the cloud strategy of SAP China Telecom cloud business thinking. From the promotion of SAP public cloud business in China, the development of China Digital to the core partner of SAP in China, the sharing of SAP and China Telecom customer resources several aspects affirmed the value of cooperation. And the SWOT analysis of cooperation is carried out in detail, and the necessity of cooperation is clarified. Finally, the article establishes the cooperative relationship with SAP and promotes the development of cooperation. This paper describes how to focus on customer resources, how to choose suitable products and how to launch marketing activities in the new cloud environment. By synthesizing and summarizing the internal and external conditions and environment of the enterprises, we can help the enterprises to gather their resources and actions in the areas where they have the most opportunities and strengths. The research in this paper provides reference for traditional software manufacturers and domestic operators to transform and layout cloud services, and provides planning ideas and strategic suggestions for cooperation.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F626

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