闪讯项目后评价研究

发布时间：2018-01-08 09:41

本文关键词：闪讯项目后评价研究　出处：《中南大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着项目评价理论在国内的深入推广,越来越多行业对投资项目的项目评价越来越重视。在电信建设项目中,由于市场逐渐趋于饱和,以往爆炸式发展的情况已经不复存在。投入就有产出,产出就有规模的行业特殊市场效应也一去不复返。因此,项目管理在电信建设项目中越来越受到重视,不仅是在项目投资初期的可行性研究、经济效益评价和项目实施过程中的科学管理,还有项目后的综合评价也成为电信建设项目效益评估、效益考核的重要依据,同时也成为项目后续优化和后续投资的评价依据。本文立足于项目后评价的科学理论,从电信建设项目自身特点出发,结合商业投资和公共投资的双重特点,Z公司的闪讯项目为案例,尝试在电信建设项目后评价的研究方法中引入新的评价思路。本文在对案例进行项目后评价中,应用了逻辑框架法、成功度评价法、对比法等经典评价方法,并从实际出发制定了综合评价评分机制。从实施过程评价、技术评价、经济效益评价、综合经济评价、目标评价、持续性评价、社会效益评价七个方面对闪讯项目进行全面的项目后评价。同时,在评价基础上,结合客户服务体验调查,对项目下阶段优化和发展进行了目标设定,以及可行性分析。
[Abstract]:With the further promotion of the project evaluation theory in China, to the investment project evaluation project more and more industry more and more attention. In the telecommunication construction project, as the market gradually saturated, the explosive development of the situation no longer exists. There is input output, the output is the size of the industry to market effects return. Therefore, the project management in the telecommunication construction project more and more attention, not only is the initial investment in the project feasibility study, scientific management and economic benefit evaluation in the process of project implementation, project assessment and benefit evaluation has become the telecommunication construction project, an important basis for performance assessment, but also become the basis for evaluation the follow-up project optimization and subsequent investment.
This paper is based on the post project evaluation of the scientific theory, starting from the telecommunication construction project of its own characteristics, combined with the dual characteristics of commercial and public investment, Z's flash news program as a case, try to introduce the new evaluation method in the evaluation method of the telecommunication construction project. In this paper the case after the project evaluation. The application of logical framework approach, the success degree evaluation method, contrast method and classical evaluation, and developed a comprehensive evaluation scoring mechanism from reality. Evaluation techniques from the implementation process evaluation, economic evaluation, economic evaluation, objective evaluation, continuous evaluation, social benefit evaluation of seven aspects of the overall project flash news post project evaluation. At the same time, on the basis of the evaluation, combined with customer service experience on the stage of investigation, optimization and development projects are carried out under the target setting, as well as the feasibility analysis.

【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F623

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