众包中任务发布者出价行为的影响因素研究

发布时间：2018-01-14 18:33

本文关键词：众包中任务发布者出价行为的影响因素研究　出处：《重庆大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着互联网普及率的逐渐提高以及Web2.0时代网络虚拟产品交易的兴起，众包已经成为一种新型的电子商务模式并占据着越来越重要的市场地位。众包是一种开放式创新，其成功与否与任务发布者的出价密切相关，研究任务的出价策略对于任务发布者获取满意方案、降低成本（时间成本与经济成本）具有重要意义。众包的本质是服务产品在线交易行为，本文以服务定价理论和在线逆向拍卖理论为指导，通过实证的方法研究众包网站上任务发布者制定的任务最终悬赏金额与任务属性及市场竞争的关系，从而得出成功的出价策略。本文利用中国最大的威客网——猪八戒网的实际数据分析了任务的自身属性以及市场竞争状况对任务出价的影响。研究发现，任务发布者在发布一个任务之前，往往会参考同类任务在外包市场上的报价，表现出一种学习效应，即同类任务的外包报价越高则任务的出价越高。一般而言，，同一任务的众包出价只有外包报价的一半。此外，研究表明任务发布者会根据任务的自身属性采用具体的出价策略以平衡各因素对威客参与数量的影响。研究表明，任务期限越长，任务期望获得的作品越多，近期类相似任务的出价越高，那么任务的最终出价越高，但任务的描述字数和平台中威客数量对于出价并没有呈现出显著的关系，研究表明任务的出价策略受到任务自身属性以及市场竞争性状况的影响，因此对于一个潜在的任务发布者来说，想要降低劳务成本并节省时间、保证质量，在出价时应该从相似任务的出价、任务难度、任务期限、外包报价、期望获得的作品数量等方面来综合考虑悬赏金额以激励威客参与任务的解决。通过本文的研究，将为任务发布者在今后的出价过程中提供参考。
[Abstract]:With the gradual improvement of Internet penetration and the rise of virtual product trading in the Web2.0 era. Crowdsourcing has become a new e-commerce model and occupies an increasingly important market position. Crowdsourcing is an open innovation whose success is closely related to the bidding of task publishers. The research of task bidding strategy is of great significance for task publishers to obtain satisfactory solutions and reduce costs (time cost and economic cost). The essence of crowdsourcing is online transaction behavior of service products. Under the guidance of service pricing theory and online reverse auction theory, this paper studies the relationship between task final reward amount and task attribute and market competition by empirical method. A successful bid strategy can be obtained. This paper uses the actual data of China's largest Weike net-#china_person0# net to analyze the nature of the task and the influence of the market competition on the task bidding. Before publishing a task, the task publisher often refers to the quotation of the similar task in the outsourcing market, showing a learning effect, that is, the higher the outsourcing price of the similar task, the higher the task bid. Generally speaking. The crowdsourcing bid for the same task is only half of the outsourced offer. The research shows that task publishers will adopt specific bidding strategies according to their own attributes to balance the impact of various factors on the number of Weike participation. The study shows that the longer the task duration, the more work the task expects to obtain. The higher the bid for a recent class similar task, the higher the final bid for the task, but there is no significant relationship between the number of words describing the task and the number of visitors on the platform. The research shows that the bidding strategy of the task is affected by the attributes of the task itself and the market competitiveness. Therefore, for a potential task publisher, it is necessary to reduce labor costs and save time to ensure quality. Bids should be made from the bidding of similar tasks, task difficulty, task duration, outsourcing quotes. It is expected that the amount of work to be obtained will be considered comprehensively in order to encourage the clients to participate in the task. The research in this paper will provide a reference for the task publisher in the future bidding process.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F224;F49

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