SZ公司营销人员薪酬体系现状及改进研究

发布时间：2018-01-28 09:41

本文关键词： 薪酬薪酬管理薪酬体系薪酬体系改进营销人员　出处：《华中科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着知识经济的深入发展，当今企业的竞争已逐步演变为人才质量和数量的竞争。SZ公司是国内知名通信集团下的地市分公司。在国家新一轮通信业重组及市场竞争日益激烈的背景下，SZ公司营销人员原有薪酬体系已出现缺失，难以满足新形式下的发展需要。因此，为进一步巩固市场地位，，改进营销人员的薪酬体系对SZ公司具有十分重要的意义。本论文分为五个部分。第一部分介绍论文研究的背景和意义，以及研究内容与思路。随后阐释本论文所依托的薪酬体系理论基础。第三部分对SZ公司营销人员薪酬体系的现状予以实证分析。第四部分阐述SZ公司营销人员薪酬体系改进的必要性、目标及原则，并对其薪酬体系中的浮动工资和福利提出改进方案。最后，分析上述改进方案具体实施时可能遇到的问题，提出实施的具体计划及配套措施，以确保改进后的方案达到预期效果。本论文研究重点在于如何结合企业当前特点和竞争战略，将人力资源薪酬经典理论运用于具体实践，以优化和改进SZ公司营销人员的薪酬体系。本论文运用文献分析法、问卷调查法、观察法等研究方法，透析SZ公司营销人员薪酬体系，提出一种适用SZ公司实际情况的、具有实际可操作性的薪酬方案。期望本论文的研究成果能为国内通信行业薪酬管理的实证研究提供素材。
[Abstract]:With the development of knowledge economy. Nowadays, the competition of enterprises has gradually evolved into the competition of talent quality and quantity. SZ Company is the prefecture and city branch under the well-known communication group in China. Under the background of the new round of reorganization of the national communication industry and the increasingly fierce market competition. The original salary system of marketing personnel of SZ company has already appeared the flaw, it is difficult to meet the development need under the new form. Therefore, in order to further consolidate the market position. It is very important for SZ Company to improve the salary system of marketing personnel. This paper is divided into five parts. The first part introduces the background and significance of the research. The third part gives an empirical analysis of the current situation of the compensation system of SZ Company. Part 4th expounds the marketing personnel of SZ Company. The necessity of improving the salary system. Objectives and principles, and the floating wages and benefits in the pay system to improve the scheme. Finally, analysis of the above improvement scheme may meet with problems, put forward the implementation of specific plans and supporting measures. To ensure that the improved program to achieve the desired results. This paper focuses on how to combine the current characteristics and competitive strategy of enterprises, apply the classical theory of human resources compensation to the specific practice. In order to optimize and improve the SZ company marketing staff compensation system. This paper uses literature analysis, questionnaire survey, observation and other research methods to analyze the SZ company marketing personnel compensation system. This paper proposes a practical and practical compensation scheme for SZ Company. It is expected that the research results of this paper can provide material for the empirical study of compensation management in domestic communication industry.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F626

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