FC公司青岛分公司激励机制研究

发布时间：2018-01-28 23:11

本文关键词： 销售企业激励机制企业文化激励薪酬激励股权激励　出处：《青岛大学》2017年硕士论文　论文类型：学位论文

【摘要】：FC公司青岛分公司是快速成长的一个企业,近年来销量保持了较大的增长,这与良好的激励机制有很大的关系。总公司有着相对完善的薪酬及福利激励体系,对销售团队的招聘及稳定发展都起到了很大的作用。面对山东地区复杂的竞争态势,以及员工新的激励期望,现有的激励机制也暴露出了一些问题,包括薪酬激励缺少刺激性、缺少管理激励、股权激励滞后、企业文化激励缺失等。本文从着眼于解决问题,对FC公司青岛分公司激励机制进行了研究。本文分析了存在这些问题的原因有员工安于现状、销售动力不足,成长激励过于片面,股权激励考虑不周全,忽视企业文化建设。为此,FC总公司青岛分公司销售激励应从以下方面进行改善。一是增强企业文化激励,包括完善企业文化、加强企业文化实施。二是调整薪酬激励,包括设立销售目标激励制度,进行关键绩效指标导向设计和控制。三是丰富成长激励,包括增强对员工的培训,建立管理方向晋升机制。四是完善股权激励,包括全员股权激励、定期进行股权激励调整。本研究提出的激励机制改革方案对于促进该公司的更大发展有着现实的积极意义,可以为企业提供激励机制改革提供借鉴。
[Abstract]:FC Qingdao Branch is a rapidly growing enterprise, sales volume has maintained a large growth in recent years, which has a great deal to do with a good incentive mechanism. The head office has a relatively perfect salary and welfare incentive system. In the face of the complex competition situation in Shandong area and the new incentive expectation of employees, the existing incentive mechanism also exposed some problems. Including the lack of incentive compensation, lack of management incentive, equity incentive lag, lack of corporate culture incentive. This paper focuses on solving the problem. The incentive mechanism of FC Qingdao Branch is studied. This paper analyzes the reasons for these problems, such as the employees are satisfied with the current situation, the sales motivation is insufficient, the growth incentive is too one-sided, and the equity incentive is not well considered. Therefore, the sales incentive of Qingdao Branch of FC Corporation should be improved from the following aspects. The first is to strengthen the corporate culture incentive, including the improvement of corporate culture. Strengthen the implementation of corporate culture. Second, adjust salary incentives, including the establishment of sales target incentive system, key performance indicators oriented design and control. Third, enrich growth incentives, including enhancing staff training. The fourth is to perfect the equity incentive, including the all-employee equity incentive. The reform scheme of incentive mechanism proposed in this study has practical positive significance for promoting the greater development of the company and can provide a reference for enterprises to provide incentive mechanism reform.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F272.92

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