互联网企业设计竞争力指标体系研究

发布时间：2018-01-30 01:29

本文关键词： 设计竞争力指标体系设计3.0 互联网企业　出处：《东南大学》2017年硕士论文　论文类型：学位论文

【摘要】：社会科技不断发展推动了设计价值理念的进化,知识网络时代,企业对设计价值和内涵的认识也发生了深刻的变化;同时,互联网行业日益成为拉动全球经济发展的重要引擎,对提升传统产业的生产效率起到巨大的作用。然而,我国互联网企业缺乏国际竞争力,与国外优秀企业相比仍有很大差距。在这样的情况下,帮助我国互联网企业抓住新时代的发展契机,占据了全球价值链高端,引领企业走向自主品牌和服务增值之路具有重要意义。本文通过深入分析企业竞争力与设计竞争力的关系,探究设计在知识网络时代新的价值内涵,结合互联网行业的特征构建互联网企业设计竞争力机理模型及评价指标体系,以帮助互联网企业提高整体竞争力。在研究过程中,基于国内外设计竞争力已有的研究基础,本文采用实证研究的方法,走访国内具有代表性的互联网企业和国内外具有影响力的设计咨询企业,了解设计的价值、内涵及范畴的变化趋势,提取共性关键要素,为构建互联网企业设计竞争力打下基础。在已有设计竞争力研究和企业调研的基础上,本文构建了以设计效益、设计能力、设计战略为一级指标的互联网企业设计竞争力指标体系,其中包含了三个一级指标、十个二级指标、二十个三级指标,并运用运用层次分析法、结构方程等方法,对指标体系的作用机理、指标间内部关系、做了进一步的分析研究。基于互联网设计竞争力评价指标体系及相关结论,本文选取了我国35家互联网企业,进行了数据提取。根据具体领域,分为互联网零售企业、互联网文化娱乐企业、互联网生活服务企业。结合具体数据,量化分析了各个企业设计效益与设计战略、设计能力之间的关系,并具体从二级、三级指标的数据解构其设计战略、设计能力及设计效益的得失。最后根据研究结果,给出了互联网企业设计竞争力提升策略。
[Abstract]:The continuous development of social science and technology has promoted the evolution of the concept of design value. In the era of knowledge network, the understanding of design value and connotation of enterprises has also undergone profound changes. At the same time, the Internet industry has increasingly become an important engine to promote the global economic development, which plays a great role in improving the production efficiency of traditional industries. However, our Internet enterprises lack of international competitiveness. Compared with foreign excellent enterprises, there is still a big gap. In this case, to help our Internet enterprises seize the new era of development opportunities, occupy the high-end global value chain. It is of great significance to lead enterprises to the path of independent brand and service value-added. This paper explores the new value connotation of design in the era of knowledge network through in-depth analysis of the relationship between the competitiveness of enterprises and the competitiveness of design. Combined with the characteristics of the Internet industry, this paper constructs the design competitiveness mechanism model and evaluation index system of Internet enterprises, in order to help Internet enterprises improve their overall competitiveness. Based on the existing research basis of domestic and foreign design competitiveness, this paper uses the method of empirical research to visit domestic representative Internet enterprises and domestic and foreign influential design consulting enterprises to understand the value of design. The change trend of connotation and category, extract the common key elements, lay a foundation for the construction of the design competitiveness of Internet enterprises. On the basis of the existing research on design competitiveness and enterprise research, this paper constructs the design benefits. Design capability, design strategy for the design competitiveness of Internet enterprises for the index system, which includes three first class indicators, 10 secondary indicators, 20 third-level indicators, and the use of Analytic hierarchy process. Based on the structural equation and other methods, the mechanism of the index system and the internal relationship between the indicators are further analyzed and studied. Based on the Internet design competitiveness evaluation index system and related conclusions. This paper selects 35 Internet enterprises in our country, carries on the data extraction. According to the specific domain, divides into the Internet retail enterprise, the Internet cultural entertainment enterprise, the Internet life service enterprise. Unifies the concrete data. Quantitative analysis of each enterprise design efficiency and design strategy, the relationship between the design capability, and specifically from the secondary, tertiary indicators of the data deconstruction of its design strategy. Finally, according to the research results, the strategy of improving the design competitiveness of Internet enterprises is given.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49

【相似文献】