广州KW公司竞争力提升策略研究

发布时间：2018-01-30 21:59

  本文关键词： 电信服务企业 竞争力提升 SWOT分析　出处：《广西师范大学》2016年硕士论文　论文类型：学位论文

【摘要】：近20年,随着我国产业分工的深化,作为现代服务业重要组成部分的电信行业异军突起,成为我国信息化程度和信息化技术水平最高的行业之一。伴随巨大的信息消费需求,电信运营商的网络结构、业务模式、客户服务逐渐从传统的单一业务运营向全业务运营转变,网络运维逐步向专业化、集约化、扁平化转型。随着4G、移动转售、ICT、云计算、大数据等新业务的拓展,各运营商将竞争力提升的重点转向开发新产品、拓展新业务、运用新技术,不断拓展高效、集约、开放的运营支撑以促进企业的成功转型。本文所研究的广州KW公司不仅面临中国移动、中国联通、中国电信三大运营商在人才、资源、资金和服务等的全方位挤压,在广州区域,还受到鹏博士网络、电力通信、盈通网络、e家宽带、省有线网络、长城宽带等众多地方运营商的激烈竞争,公司存在发展方向不明确、市场开拓无力、企业人才缺乏、激励不到位、执行力不强等问题,经营一直处于现金流极度短缺、经营压力越来越大的困境之中,归根结底是没有培育出适合公司发展的竞争力。如何在竞争性的市场条件下,通过培育自身的资源和能力,获取外部资源进行整合加以利用,开创自己的优势领域,在为顾客创造价值的同时,实现本企业赢利,从而提升企业的竞争力,成为广州KW公司急需解决的问题。本文依据核心竞争力理论、流程管理理论、激励理论等,借助SWOT分析法,对如何提升新的竞争环境和市场背景下广州KW公司的竞争力进行深入分析,并提出提升企业持续竞争力的途径。首先：本文对国内外学者关于企业竞争力和核心竞争力研究的理论成果进行了全面总结,并在此基础上进行梳理进而提出企业竞争力是一个复杂的系统,不同的企业、所处的时期与环境不同,其所需建立与提升的竞争力策略也有所不同的观点。其次：本文借助SWOT分析法对广州KW公司在市场竞争中的优势、劣势、机会、威胁等进行了深入分析,找出了其在提升竞争力方面所面临的战略意图不明确、缺乏有效的制度与流程、政府支持力度下降、激励与执行力不到位、未能持续改进等问题,并对问题产生的原因进行系统全面的分析。最后,本文综合理论分析,根据广州地区电信企业在市场竞争下所面临的内外部环境,结合广州KW公司发展现状与存在问题,从制定基于竞争力导向的战略发展规划、优化基竞争力提升的流程管理、做好激励管理、执行到位、基于三维一体的创新服务、持续改进共六个方面来阐明竞争力的提升策略。
[Abstract]:In the past 20 years, with the deepening of industrial division of labor in China, the telecommunications industry, as an important part of modern service industry, has suddenly emerged. It has become one of the industries with the highest level of informatization and information technology. With the huge demand for information consumption, the network structure and business model of telecom operators. Customer service gradually from the traditional single business operation to the whole business operation, network operation and maintenance gradually to specialization, intensification, flattening transformation. With 4G, mobile resale ICT, cloud computing. Big data and other new business expansion, operators will enhance the competitiveness of the focus on the development of new products, new business, the use of new technology, continuous expansion of efficiency, intensive. Open operation support to promote the successful transformation of enterprises. The Guangzhou KW Company studied in this paper not only faces China Mobile, China Unicom, China Telecom in the talent, resources. The comprehensive squeeze of funds and services, in the Guangzhou area, is also subject to fierce competition from many local operators, such as Dr. Peng network, electric power communication, surplus network, wideband, provincial cable network, the Great Wall broadband and so on. The company has some problems such as unclear direction of development, weak market development, lack of talents, lack of incentive, weak execution and so on. The operation has been in extreme shortage of cash flow, and the pressure of operation is increasing. In the final analysis, there is no competitive power suitable for the development of the company. Under competitive market conditions, how to integrate and utilize external resources by cultivating their own resources and abilities. In order to create the value for customers, realize the profit of the enterprise and enhance the competitiveness of the enterprise, it has become an urgent problem for Guangzhou KW Company to solve. This paper is based on the core competitiveness theory. Process management theory, incentive theory and so on, with the help of SWOT analysis, how to enhance the competitiveness of Guangzhou KW Company under the new competitive environment and market background is deeply analyzed. And put forward the way to enhance the sustainable competitiveness of enterprises. First, this paper summarizes the theoretical results of domestic and foreign scholars on the competitiveness of enterprises and core competitiveness. And on the basis of this combing and then put forward that the competitiveness of enterprises is a complex system, different enterprises, in different periods and environment. Its need to establish and promote the competitiveness strategy is also different. Secondly: this paper uses SWOT analysis to Guangzhou KW company in the market competition strengths, weaknesses, opportunities. The threat is analyzed in depth to find out the strategic intention is not clear, the lack of effective system and process, the decline of government support, and the lack of incentive and implementation. Problems such as failure to continue to improve, and the causes of the problems are systematically and comprehensively analyzed. Finally, this paper synthesizes the theoretical analysis, according to the internal and external environment faced by the telecom enterprises in Guangzhou under the market competition. Combined with the current situation and existing problems of Guangzhou KW Company, from the formulation of Competition-oriented strategic development planning, optimization of the process management of the promotion of competitiveness, to do a good job of incentive management, implementation in place. Based on the three-dimensional integration of innovative services, continuous improvement of a total of six aspects to clarify the competitiveness of the promotion strategy.
【学位授予单位】：广西师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F626;F271
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本文编号：1477334