车联网创新商业模式研究

发布时间：2018-02-02 12:15

本文关键词： 车联网商业模式多边平台免费　出处：《上海交通大学》2013年硕士论文　论文类型：学位论文

【摘要】：2009年,车联网作为一个新兴概念引入中国,其标志为通用OnStar和丰田G-Book将其在本土已经成熟的车联网业务开拓到中国市场。随着国家“智能交通”政策的出台和“十二五”规划的明确,国内相关企业也纷纷加入到车联网行业中来。在国内,车联网的发展已经有四年时间,从先行者OnStar和GBook的运行效果来看却并不尽如人意,总体处于亏损状态。在有利政策扶持、符合信息经济发展趋势的蓝海市场,出现这样的情况是有其深层原因的。如何通过模式创新在这样的环境下寻求突破和发展是本文需要重点研究的问题。作者首先从行车用户需求分析入手,通过调研分析总结出车主在行车过程中的实际需求。其次,给出车联网的基本概念,描述其在国内外的发展情况,分析国内车联网的产业链形态和产业竞争情况,从而挖掘出目前国内车联网发展的主要问题,即服务价格和价值认知之间存在差距。然后,结合商业模式的相关理论,基于对目前国内主流车联网业务商业模式的剖析,从独立车联网服务提供商的角度提出了创新的车联网业务商业模式——多边平台的免费模式。最后,从多个方面对创新模式进行了评估,论证了其可行性。
[Abstract]:In 2009, car networking was introduced into China as a new concept. It is marked by GM OnStar and Toyota G-Book, which have developed their mature domestic car networking business into the Chinese market. With the introduction of the national "Intelligent Transportation" policy and the "12th Five-Year Plan" A clear plan. Domestic related enterprises have joined the car networking industry. In China, the development of car networking has been for four years, but the operation effect of OnStar and GBook is not satisfactory. Overall in the state of loss. In the favorable policy support, in line with the information economy development trend of the Blue Sea market. There are deep reasons for such a situation. How to find a breakthrough and development in such an environment through mode innovation is a key issue to be studied in this paper. Firstly, the author starts with the analysis of the requirements of driving users. Through investigation and analysis summed up the actual needs of vehicle owners in the process of driving. Secondly, the basic concept of vehicle networking, describe its development at home and abroad. This paper analyzes the form of industry chain and industrial competition of domestic car networking, and then excavates the main problems in the development of domestic car networking, that is, the gap between service price and value cognition. Then. Combined with the relevant business model theory, based on the analysis of the current domestic mainstream car networking business model. From the angle of independent car networking service provider, this paper puts forward the innovative business model of car networking business-free model of multilateral platform. Finally, it evaluates the innovation model from many aspects and proves its feasibility.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F426.471;F49

【共引文献】