TT公司企业文化建设方案设计与实施

发布时间：2018-02-10 21:53

本文关键词： 企业文化建设实施　出处：《东北大学》2012年硕士论文　论文类型：学位论文

【摘要】：作为以团体共同意识形态为本的企业文化理论,在企业实际运作的好,便会对企业道德、习俗、规范产生很深刻的影响。并为企业发展提供润滑剂的作用,为企业的长期稳定提供了动力。作为现代企业管理的内容,企业文化被认为是保证企业持续、快速、协调发展的重要内容,在潜移默化中影响着企业的经营业绩。铁岭TT公司作为从专业通信后入市场的电信运营企业来说,现有企业文化非常薄弱,很多情况下,企业文化建设流于形式,表面化,企业的价值理念没有真正的在公司内外发挥其重要作用。随着竞争的激烈,同类企业的快速成长,以及TT公司内部业务范围的扩展、与中移协同发展的需要,企业文化缺乏的TT公司领导层,已经意识到问题的严重性,如何构造适合TT公司的企业文化,成为公司的当务之急。本文作者通过问卷、访问方式进行调查研究,对TT铁岭分公司现有企业文化特点、现状进行了全面深入的盘点与诊断,指出TT公司运营过程中的诸多不足之处,也肯定了企业文化建设的必要性。在此基础上,依据企业文化理论及该企业重组后的实际情况,进行TT公司企业文化系统设计,从建设企业文化的指导思想及建设目标入手,通过核心理念层的设计,以及适合本公司的创新型企业文化、五大工程建设、五大关爱文化多层面地构建起TT公司企业文化系统,努力使企业文化具有丰富的内涵及较高的精神层次。在进行企业文化设计的同时,还结合企业实际进行了建设方案实施设计：从实施原则、实施过程、实施主要方法与形式,到整个实施阶段的保证措施进行全面的阐述。为保证TT公司长期的开展企业文化建设,不流于形式,针对企业的核心部门及员工设计了企业文化达标标准及员工行为规范,从而使企业文化既高屋建瓴,同时又有一定的可实施性与操作性,为下一步的具体实施作了较为全面的考虑,打下了良好的基础。
[Abstract]:As a corporate culture theory based on the common ideology of the group, a good operation in an enterprise will have a profound impact on corporate morality, customs, and norms, and provide lubricant for the development of an enterprise. As the content of modern enterprise management, corporate culture is considered to be an important content to ensure the sustained, rapid and coordinated development of the enterprise. Tieling TT Company, as a telecom operator from professional communication to the market, has a very weak corporate culture. In many cases, corporate culture construction is a mere formality. With the fierce competition, the rapid growth of similar enterprises, and the expansion of TT company's internal business scope, the need to coordinate development with Zhongyi, the value concept of enterprises has not really played an important role inside and outside the company, and with the fierce competition, the rapid growth of similar enterprises, and the expansion of internal business scope of TT company, The leadership of TT, which lacks corporate culture, has realized the seriousness of the problem, and how to construct a suitable corporate culture for TT has become a top priority for the company. Through questionnaire and interview, the author makes a thorough inventory and diagnosis of the existing corporate culture characteristics and current situation of TT Tieling Branch, and points out many deficiencies in the operation of TT Company. On this basis, according to the theory of corporate culture and the actual situation after the reorganization of the enterprise, the author designs the corporate culture system of TT Company, starting with the guiding ideology and construction goal of the construction of corporate culture. Through the design of the core concept layer, and the innovative enterprise culture suitable for the company, the five major projects and the five major caring cultures, the corporate culture system of TT company can be constructed on many levels. The enterprise culture has rich connotation and higher spiritual level. While carrying out the enterprise culture design, it also carries out the implementation design of the construction plan according to the actual situation of the enterprise: from the implementation principle, the implementation process, the main method and the form of the implementation, To the entire implementation phase of the guarantee measures for a comprehensive elaboration. In order to ensure the long-term development of TT company corporate culture construction, not just form, for the core departments and employees of the enterprise to design corporate culture standards and employee behavior norms, so that the corporate culture is not only from a strategic point, At the same time, it has some implementability and maneuverability, which makes a more comprehensive consideration for the next implementation and lays a good foundation.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F49;F270

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