运营商大数据在旅游行业应用的现状及思考

发布时间：2018-02-11 22:29

  本文关键词： 感性经验 移动端 用户行为 国家旅游局 中国联通 漫游费 游客行为 样本特征 业务优势 中国移动 　出处：《旅游学刊》2017年09期 　论文类型：期刊论文

【摘要】：正随着大众旅游时代的到来,大数据在旅游行业发挥了越来越重要的作用,旅游发展不再仅仅依靠感性经验,而需要依托大数据进行决策。在移动互联网时代,谁能触达移动端,谁掌握了用户行为,谁就有能力引领产业。电信运营商是互联网的提供者和移动端的入口,可以轻松获取海量数据,和互联网企业相比,运营商的数据具有全面性、多维性、中立性、完整性的特点。
[Abstract]:With the arrival of the age of mass tourism, big data has played an increasingly important role in the tourism industry. Tourism development no longer depends solely on perceptual experience, but rather depends on big data for decision-making. In the era of mobile Internet, Who can touch the mobile end, who master the user behavior, who has the ability to lead the industry. Telecom operators are the Internet provider and mobile side of the entry, easy access to massive data, compared with Internet enterprises, Operator's data has the characteristics of comprehensiveness, multi-dimension, neutrality and integrality.
【作者单位】： 中国联通集团;
【分类号】：F592;F626
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本文编号：1504150