房地产销售信息管理及BIM应用

发布时间：2018-02-12 15:39

本文关键词： 房地产销售管理信息管理 BIM IFC　出处：《华中科技大学》2013年硕士论文　论文类型：学位论文

【摘要】：随着我国城市化的加速，各地区房地产开发项目逐年增多，房地产业的竞争越来越激烈，这对房地产销售环节的展示和管理提出了更高的要求。单纯的靠传统的户型图、沙盘和楼书等资料对客户进行房产展示已经不能满足客户的需求，同时，由于销售形式的复杂化、销售信息的多样化，依靠传统人工的销售信息管理也逐渐不能适应当前市场竞争和行业发展的要求。本文以房地产销售信息管理为对象，第一部分首先分析了房地产销售信息管理的现状，并且提出了对现有销售信息管理系统在功能的优化；之后，从销售过程的参与方、销售阶段、销售业务模块三个维度对房地产销售信息进行了梳理；之后，本文探讨了BIM技术，分析了BIM信息创建的过程，其中，重点分析了在房地产销售阶段运用BIM技术的价值和效益；由于房地产销售阶段运用BIM能够产生效益，本文接下来对基于BIM的销售管理系统进行了理论的设计，构建了系统整体框架，并且分别对数据层、模型层、功能模块层三个层次进行了规划，突出了其强大的功能性；最后，为了促进销售系统的广泛应用，，提出了销售管理系统的网络应用模式，建立了基于网络应用平台，能够在理论上实现在线销售。本文从实践中从三个维度总结了房地产销售过程中的信息以及来源，通过分析销售管理现状，提出了BIM技术的应用能够给房地产销售带来效益，并且从理论上解决了基于BIM的房地产销售管理系统开发的体系框架，展示了其美好的应用前景。
[Abstract]:With the acceleration of urbanization in China, the number of real estate development projects in various regions is increasing year by year, and the competition in the real estate industry is becoming more and more fierce, which puts forward higher requirements for the display and management of real estate sales links. Information such as sand tables and building books can no longer meet the needs of the clients. At the same time, due to the complexity of the form of sales, the diversification of sales information, Relying on traditional artificial sales information management can not adapt to the current market competition and industry development requirements. The first part analyzes the current situation of the real estate sales information management, and puts forward the optimization of the function of the existing sales information management system. In the sales phase, the three dimensions of the sales business module comb the real estate sales information. Then, this paper discusses the BIM technology, and analyzes the process of the creation of BIM information, among which, This paper analyzes the value and benefit of using BIM technology in the real estate sale stage, because the BIM can produce benefit in the real estate sale stage, this paper designs the sales management system based on BIM in theory. The overall framework of the system is constructed, and the three levels of data layer, model layer and functional module layer are respectively planned, highlighting its powerful functionality. Finally, in order to promote the wide application of the sales system, The network application mode of the sales management system is put forward, and the application platform based on the network is established, which can realize the online sales theoretically. This paper summarizes the information and sources in the process of real estate sales from three aspects in practice. By analyzing the current situation of sales management, the paper points out that the application of BIM technology can bring benefits to real estate sales. The system framework of real estate sales management system based on BIM is solved theoretically and its bright application prospect is shown.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23;TU17

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