政府运用网络媒体应对自然灾害的策略研究

发布时间：2018-03-04 09:37

本文选题：网络媒体　切入点：自然灾害　出处：《长春工业大学》2012年硕士论文　论文类型：学位论文

【摘要】：在中国的传统环境下,媒体往往作为政府打开公共舆论大门的钥匙,而这些媒体绝大多数情况下发布的信息都是政府运用政治权利在控制着,非常有限的来发挥监督政府的作用。同时为了避免危机的爆发,政府也通过议程设置来引导舆论。但是,随着科技的发展,互联网技术的不断精进,世界全球化,信息化,网络化的不断扩展,网络间的问政议政趋于明显。这就要求政府部门要经受一个全新的考验,并且迫切要求政府与时俱进,树立一个全新的执政观。因此,提高政府部门的领导干部利用网络媒体应对社会问题的能力,此刻,更显的迫在眉睫。一般来说,自然因素导致的突发性灾难事件要比其他社会灾难性突发事件处理起来要简单的多,对于转型初期的中国来说,通过网络媒体应对自然灾害的能力不断提高,才能为将来通过网络应对人为性社会突发事件打好基础。从而更好的提高执政能力,稳定社会发展。本文通过对网络时代政府公共关系和网络传播概念的界定,通过对政府网络公关危机的理论研究,并以风险社会的理论为基础,对政府网络时代公关危机进行了解释,最终目标是通过网络媒体树立良好政府形象。本文通过对案例的研究,调查研究的数据分析明确指出政府通过网络媒体解决自然灾害的作用和其带来的新的挑战和问题,即政府如何运用好这种现代性强、稳定性差的媒体来解决自然灾害所带来的问题。论文的最后,通过对政府运用网络媒体应对自然灾害存在的问题提出了解决办法,点明政府在网络信息化时代应该如何面对自然灾害带来的危机影响。
[Abstract]:In China's traditional environment, the media is often the key for the government to open the door to public opinion, and most of the information released by these media is controlled by the government using political rights. The role of supervising the government is very limited. Meanwhile, in order to avoid the outbreak of the crisis, the government also guides public opinion through the setting of agenda. However, with the development of science and technology, the continuous improvement of Internet technology, the globalization of the world, information technology, With the continuous expansion of the network, it is obvious that the government departments should undergo a new test, and urgently request the government to keep pace with the times and set up a new concept of governance. It is urgent to improve the ability of leading cadres of government departments to deal with social problems through internet media. Generally speaking, the sudden disasters caused by natural factors are much simpler to deal with than other catastrophic emergencies in society. For China in the early stages of transformation, the ability to deal with natural disasters through the Internet media has been continuously improved. In order to lay a good foundation for the future to deal with man-made social emergencies through the network, so as to better improve the ruling ability and stabilize social development. This paper defines the concept of government public relations and network communication in the network age, through the theoretical study of the government network public relations crisis, and based on the theory of risk society, explains the public relations crisis in the government network times. The ultimate goal is to establish a good image of the government through the network media. Through the case study, the data analysis of the investigation and study clearly points out the role of the government in solving natural disasters through the network media and the new challenges and problems it brings. That is, how to make good use of this kind of media with strong modernity and poor stability to solve the problems caused by natural disasters. Finally, through the use of network media, the paper puts forward some solutions to the problems existing in natural disasters. To point out how the government should face the impact of natural disasters in the era of network information.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：X43;D630;F49

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