观众登场：美国互联网内容生产与消费融合研究

发布时间：2018-03-16 19:37

本文选题：互联网内容　切入点：生产　出处：《华东师范大学》2012年博士论文　论文类型：学位论文

【摘要】：作为互联网的发源地,美国在互联网领域的探索实践有很强的借鉴意义。21世纪的头10年,美国互联网界出现的一个重要变化是互联网内容生产与消费融合现象,也就是“观众登场”,用户既可以是内容的生产者,也可以是内容的消费者,本研究全方位探讨了美国互联网内容生产与消费融合的形式、机制、特征、影响等问题。有关融合的背景,没有无源之水,也没有无根之木,美国独特的经济、政治、文化背景是互联网内容生产与消费融合得以实现的土壤。经济上,美国已经全面进入后工业社会,城市化造成城乡融合一体。政治上,言论自由的传统起到了极其正面的作用。文化上,移民国家的多元化和实用主义文化传统也使得人们乐于分享。在融合机制上,云计算、硬件设备普及并大规模应用、软件简单易用导致全球一体化,让融合没有技术上的问题,开放、平等、共享的互联网精神则使融合变得更加自然。在现实中,融合的形式已经涉及社会生活诸多层面,通过撷取文字生产、音乐生产、视频生产和图片生产四个并列式层面,本研究的场域基本能够反映出美国互联网内容生产和消费融合的形式。在融合的特征上,人际传播形态从单向传播的Web1.0时代发展到互动传播的Web2.0时代再发展到物物互联的Web3.0时代。互联网大规模协作是融合的表现之一,美国的传统企业已经试水其中,内容生产的大规模协作也已经成熟。美国互联网内容生产与消费融合造成了深刻的影响：传统媒体遭遇冲击,自媒体全面繁荣的同时,传统媒体守门人角色式微。“观众登场”引发传统组织层级解体,新组织形态不断涌现,呈现出极强的运行优势,由此造成传统组织层级的消解。融合带来种种新经济模式,互联网反哺传统行业,跨界合作打破了产业边界。融合产生的社会文化影响方面,不但公共空间的言论边界被重塑,自主表达中的互动也发生了变化。美国互联网内容生产与消费融合对中国互联网发展有多层面的参考价值,尤其在防火墙和管制方面,研究视角分别从策略、理念和战略的层面进行阐释,呈现出本研究对于中国互联网甚至是中国媒介的现实意义。美国互联网内容生产与消费的融合不仅在美国具有蓬勃的生命力,在中国同样具有发展的潜力,互联网内容生产与消费融合将成为互联网未来的大趋势。
[Abstract]:As the birthplace of the Internet, the exploration practice in the field of Internet in the United States has a strong reference significance. In the first 10 years of the 21st century, an important change in the American Internet world is the phenomenon of the integration of Internet content production and consumption. The user can be the producer of the content or the consumer of the content. This study discusses the form, mechanism, characteristics and influence of the production and consumption of Internet content in the United States. There is no water without a source, no wood without roots, and the unique economic, political and cultural background of the United States is the soil in which the integration of Internet content production and consumption can be achieved. The United States has fully entered the post-industrial society, urbanization has resulted in the integration of urban and rural areas. Politically, the tradition of freedom of speech has played an extremely positive role. Diversity and pragmatic cultural traditions in immigrant countries also make people happy to share. In terms of convergence mechanism, cloud computing, hardware popularization and large-scale application, easy use of software leads to global integration, so integration has no technical problems. The spirit of open, equal, and shared Internet makes integration more natural. In reality, the form of fusion has been involved in many aspects of social life, through the extraction of text production, music production, video production and picture production four parallel levels, The field of this study can basically reflect the form of Internet content production and consumption in the United States. The form of interpersonal communication has developed from the Web1.0 era of one-way communication to the era of Web2.0 of interactive communication, and then to the era of physical and material interconnection.Large-scale collaboration on the Internet is one of the manifestations of convergence, among which the traditional enterprises in the United States have tried it. Large-scale collaboration in content production has also matured. The integration of Internet content production and consumption in the United States has had a profound impact: the traditional media has suffered an impact, and since the media has flourished in an all-round way, the role of the traditional media gatekeeper has declined. "audience appearance" has led to the disintegration of the traditional organizational hierarchy. The emergence of new organizational forms, showing a strong operational advantage, resulting in the elimination of the traditional organizational hierarchy. Integration of various new economic models, the Internet feed the traditional industries, Cross-border cooperation has broken the industrial boundary. In terms of social and cultural impact of integration, not only the boundaries of public space have been reshaped, but also the interaction in autonomous expression has changed. The integration of American Internet content production and consumption has many aspects of reference value to China's Internet development, especially in the firewall and regulation, the research angle of view is explained from the strategy, the idea and the strategic level, respectively. The fusion of American Internet content production and consumption not only has vigorous vitality in the United States, but also has the potential to develop in China. Internet content production and consumption will become the future trend of the Internet.
【学位授予单位】：华东师范大学
【学位级别】：博士
【学位授予年份】：2012
【分类号】：F49

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