白城联通企业核心竞争力分析与评价

发布时间：2018-03-17 13:11

本文选题：核心竞争力　切入点：通信企业　出处：《吉林大学》2012年硕士论文　论文类型：学位论文

【摘要】：近年来，核心竞争力已经成为业界研究的焦点，大家已经逐渐认识到核心竞争力是企业获得持久竞争优势的源泉。企业只有不断培育和提升核心竟争力，才能在激烈的竞争中处于优势并立于不败之地。自我国改革开放以来，通信企业改革不断深化，改革的力度明显加大，同质和异质的竞争将我国通信业从平静的垄断经营带向激烈的寡头垄断市场竞争。因此建立科学的评价指标体系，正确分析企业的竞争力，才能使企业在竞争中清楚地了解自己的地位，对于增强企业综合实力，提高企业在市场上的应变能力，促进企业发展和壮大，都具有非常重要的意义。本研究的理论意义在于系统梳理了国内外学者关于企业核心竞争力研究的成果，对企业核心竞争力的评价模型进行了要素优化，提出了联通公司的核心竞争力评价指标体系，对于丰富和完善企业核心竞争力理论与评价体系有着重要的意义。实践意义在于系统分析通信企业核心竞争力的构成，特别注重与同行业其他企业之间的对比分析，有利于企业制定差异化的竞争战略。其次，对企业核心竞争力的评价要素和评价模型进行了定量化的分析与评价，对完善企业管理体系，有针对性的提出改进策略提供了可靠的依据。本文选取了一个通信企业作为案例，运用SWOT方法深入分析其四大方面，分为优势、弱势、机遇、挑战四个方面。以此来分析企业竞争环境，通过提升企业核心竞争资源来制定竞争策略。然后，文章通过深入分析通信企业的影响要素，文章建立了通信企业核心竟争力的评价指标体系，包括4个一级指标和15个二级指标。在深入分析通信企业核心竟争力评价指标体系的基础上，采用层次分析法(AHP)确定指标体系的权重，建立了通信企业核心竞争力的多层次模糊一致矩阵综合评价模型，然后运用该模型对白城联通的核心竟争力进行实证评估分析，然后对评估结果进行分析与鉴定。最后文章根据评价指标体系的权重与实证评价的结果，深入分析、细致讨论、并根据通信企业的实际情况提出了提高通信企业核心竞争力的五大策略。分别为：①注重通信企业营销能力的培养。主要指建立与市场需求相适应的营销体制，就要正确面对市场竞争的形势，处理好与用户接触这一最后环节，根据用户需求推进业务。②基于用户的个性需求进行市场拓展。指根据用户需求的多元化，为不同用户群体的提供恰当的、适宜的服务重点，从而更好的满足用户需求。③促进细节服务与服务质量的提升。指留心小事、关注细节，不断为用户提供更适宜的服务，不断获取用户反馈，从而更好的提升服务质量，给予用户更好的体验。④注重企业创新能力的培育，全力支持创新科技研发。指从管理创新与技术创新两方面共同提升通信企业的创新能力，提供满足市场与用户需求的新产品和新服务，，在市场竞争中处于有利地位。⑤注重企业人才战略的发展，构建良好的组织氛围。指出通信企业要在人才竞争中保持优势，不仅要重视员工的学习与发展能力，而且要有留住与吸引优秀人才加入到通信企业队伍中的决心，同时注重培养员工责任感及团队归属感，营造良好的风气团结一致共同提高。在文章最后对全文进行梳理和总结，对未来和后续研究进行展望。
[Abstract]:In recent years, the core competitiveness has become the focus of research in the industry, we have gradually realized that core competence is the source of enterprises to gain competitive advantage. Enterprises only continue to nurture and enhance the core competitiveness, to be in the advantage in the fierce competition in an invincible position. Since the reform and opening in China, communication is the deepening of the enterprise reform, reform significantly increased the intensity, the homogeneity and heterogeneity of the competition of China's telecommunications industry from monopoly calm to the intense oligopolisticmarket competition. Therefore to establish a scientific evaluation index system, analyzing the competitiveness of enterprises, enterprises can make a clear understanding of their position in the competition, to enhance the comprehensive strength of enterprises, improve the strain the ability of enterprises in the market, and promote enterprise development and growth, has a very important significance.
The theoretical significance of this study is a systematic summary of the domestic and foreign scholars on the research results of the core competitiveness of enterprises, evaluation of the enterprise's core competitiveness model of the elements of optimization, put forward the evaluation index system of core competence of China Unicom, to enrich and improve the enterprise core competitiveness theory and evaluation system has important significance. Practical significance lies in the system analysis of the core competitiveness of communication enterprises, with particular emphasis on the comparative analysis between the same industry and other enterprises, help enterprises to develop differentiated competitive strategy. Secondly, the evaluation factors and evaluation model of enterprise's core competitiveness is analyzed and quantitative evaluation, to improve enterprise management system, has provided a reliable basis according to the improving strategies.
This paper selects a communication enterprise as a case, using SWOT method to analyze the four aspects, divided into advantage, weakness, opportunity and challenge in four aspects. In order to analyze the competitive environment, making the competitive strategy to enhance their core competitiveness resources. Then, through in-depth analysis of the impact factors of the communications enterprises, the establishment of the core competitiveness evaluation index system of the telecommunication enterprise, including 4 first level indexes and 15 level two indexes. Based on the in-depth analysis of the core competitiveness of communication enterprises evaluation index system, using analytic hierarchy process (AHP) to determine the weights of the index system, establishes a multi-level communication enterprises core competitiveness fuzzy comprehensive evaluation matrix the model, then use the model of the core competitiveness of Baicheng Unicom made an empirical evaluation and analysis, and the evaluation results were analyzed and identified.
Finally, according to the weight of the evaluation index system of evaluation and empirical results, in-depth analysis, detailed discussion, and puts forward five strategies to improve the core competitiveness of communication enterprises according to the actual situation of communication enterprises. Were cultured on marketing communication ability of enterprises. It mainly refers to establish and adapt to market demand of the marketing system. We should face the market competition situation, handle the contact with the user last link, promote the business according to the needs of the user. The user's personality based on the needs of market expansion. According to user needs diversification, as appropriate to provide different user groups, suitable service focus, in order to better meet the needs of the users. 3 the details of the service and promote the improvement of the service quality. To watch things, pay attention to details, and continue to provide more appropriate services for users, get the user feedback, and from better To enhance the quality of service, giving users a better experience. Stressing the cultivation of enterprise innovation ability, and fully support the innovation and technological development. From two aspects of the management innovation and technological innovation to enhance the innovation ability of the enterprise to provide communications, new products and new services to meet market and customer needs, in a favorable position in the market competition. Attach importance to the development of enterprise talent strategy, build a good atmosphere for the organization. It is pointed out that the communication enterprises to maintain the competitive advantage in the competition, not only pay attention to the learning and development ability of employees, but also to retain and attract talented people to join the ranks of the communication enterprises to resolve, and pay attention to cultivate employees' sense of responsibility and sense of belonging to the team, to create a good unite together to improve atmosphere. At the end of the review and summary of the future and the future research was prospected.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;F224

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