H公司商业生态系统竞争战略研究

发布时间：2018-03-25 11:12

本文选题：专网通信　切入点：商业生态系统　出处：《深圳大学》2017年硕士论文

【摘要】：通信技术发展带动专业无线通信行业规模不断扩大,为行业中企业带来快速发展机会。H公司成立于1993年,专注专网通信领域,在快速发展的行业环境中,H公司坚持差异化竞争战略,在行业竞争中迅速崛起,20多年间发展到专网通信领域销售收入国内第一、全球第三,成为国内公共安全和专网通信领域最重要的供应商之一。基于公司发展态势,H公司于2015年制定了2015-2019长期发展战略,预期通过五年时间,实现从十亿级向百亿级公司发展,成为全球专网通信领域最有价值设备与服务供应商。随着公司业务发展,研发投入增加,公司现有的静态的竞争战略难以匹配长期发展战略目标。特别是由于通信技术的爆炸式发展,静态的竞争战略指导下的产品研发和创新等战略行为执行周期长,创新完成时市场环境往往已发生了快速而影响深刻的变化。因此需要研究适应于行业发展变化情况的竞争战略,建立企业竞争优势,带动企业快速成长从而实现公司长期发展战略目标。近期兴起的商业生态系统竞争战略理论,将商业生态系统理论与传统竞争战略理论相结合,相比传统竞争战略研究更能真实反映企业所处的竞争环境,特别在动态竞争环境下,为企业有效的分析、优化竞争战略提供新的分析视角和手段。论文采用理论结合实际的研究方法,应用商业生态系统竞争战略分析框架模型,对H公司商业生态系统展开分析,提出H公司竞争战略优化建议,并针对H公司及其商业生态系统内、外部风险进行分析后给出应对建议,以保障H公司商业生态系统竞争战略的有效实施。通过以上研究,论文得出结论认为,H公司处于快速变化的竞争环境中,应采用商业生态系统竞争战略,建立以自身为核心的商业生态系统,持续优化H公司商业生态系统竞争战略并积极应对可能出现的风险,从而在动态竞争环境中建立持续竞争优势,实现公司长期发展战略目标。本论文以H公司为研究对象,分析商业生态系统竞争战略的实际应用,研究结果对于同样处于国内专网通信行业的其他企业,以及发展模式类似的其他企业具有积极的参考意义。
[Abstract]:With the development of communication technology, the scale of professional wireless communication industry is constantly expanding, which brings rapid development opportunities for enterprises in the industry. H Company was founded in 1993, focusing on the field of private network communication. In the rapidly developing industry environment, the company adheres to the strategy of differentiated competition and rapidly rises in the industry competition. In more than 20 years, it has developed into the first domestic sales revenue in the field of private network communications, and the third in the world. To become one of the most important suppliers in the field of public safety and private network communications in the country. Based on the company's development situation, H Company formulated a long-term development strategy for 2015-2019 in 2015. It is expected to achieve the development from billion to tens of billions of companies over a five-year period. Become the most valuable equipment and service provider in the field of global private network communication. With the development of the company's business, R & D investment has increased. The company's existing static competitive strategy is difficult to match the long-term development strategic objectives. Especially because of the explosive development of communication technology, the execution period of strategic behaviors such as product development and innovation under the guidance of static competitive strategy is long. When the innovation is completed, the market environment has changed rapidly and profoundly. Therefore, it is necessary to study the competitive strategy adapted to the development and change of the industry, and to establish the competitive advantage of the enterprise. Promote the rapid growth of enterprises to achieve the long-term development of the company strategic objectives. The recent rise of the business ecosystem competition strategy theory, commercial ecosystem theory and traditional competitive strategy theory combined, Compared with the traditional competition strategy research, it can reflect the competition environment of the enterprise more truly, especially in the dynamic competition environment, which is an effective analysis for the enterprise. Optimization of competitive strategy provides a new analysis perspective and means. This paper uses the theory combined with the practical research method, applies the commercial ecosystem competition strategy analysis framework model, carries on the analysis to the H company commercial ecosystem. This paper puts forward some suggestions for the optimization of H company's competition strategy, analyzes the external risks in H company and its commercial ecosystem, and puts forward some suggestions to ensure the effective implementation of H company's commercial ecosystem competition strategy. The paper concludes that the company is in a rapidly changing competitive environment and should adopt the competitive strategy of commercial ecosystem and establish a commercial ecosystem with its core. In order to establish a sustainable competitive advantage in dynamic competitive environment and realize the long-term strategic goal of development of H Company, this paper takes H Company as the research object, and continuously optimizes the competitive strategy of business ecosystem of H Company and actively responds to the possible risks, so as to establish a sustainable competitive advantage in the dynamic competitive environment. The practical application of the competitive strategy of commercial ecosystem is analyzed. The results have positive reference significance for other enterprises which are also in the domestic private network communication industry as well as other enterprises with similar development mode.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626;F272

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