财务视角下的乐视生态系统研究

发布时间：2018-03-25 18:20

  本文选题：乐视生态系统　切入点：企业价值　出处：《会计之友》2017年14期

【摘要】：随着我国经济的迅速发展,传统产业正逐步向文化产业迈进,资源聚集、产业融合是行业发展的趋势。乐视网是文化产业和互联网的结合,创意和科技的紧密融合促使其近几年一直走在行业前端。乐视网打造出全产业链生态系统,引起全行业效仿学习。但乐视近两年频繁曝出各种问题,令投资人和用户担忧且迷惑。文章从财务角度出发,采用EVA模型评估公司价值,分析乐视网2010年至2015年六年间的财务数据,基于乐视的全产业链生态系统,为乐视未来的可持续发展提出切实可行的建议,同时探讨生态系统在全行业的普适性。
[Abstract]:With the rapid development of Chinese economy, the traditional industry is gradually moving towards the cultural industry. The integration of resources and industry is the trend of industry development. Letv net is the combination of cultural industry and Internet. The close integration of creativity and technology has led it to the front end of the industry in recent years. Letv has created an ecosystem of the entire industrial chain, which has caused the whole industry to follow the example of learning. But Letv has frequently exposed various problems in the past two years. From the financial point of view, this paper uses EVA model to evaluate the value of the company, analyzes the financial data of Letv from 2010 to 2015, and analyzes the whole industry chain ecosystem based on Letv. This paper puts forward some practical suggestions for Letv's sustainable development in the future and discusses the universality of ecosystem in the whole industry.
【作者单位】： 南京艺术学院财务处;
【分类号】：F275;F49
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本文编号：1664303