农村物流业务竞争力的研究

发布时间：2017-12-30 22:42

本文关键词：农村物流业务竞争力的研究　出处：《河南工业大学》2016年硕士论文　论文类型：学位论文

【摘要】：改革开放后,我国的经济得到了空前的发展,进入二十一世纪,伴随着经济发展,物流等第三产业也如雨后春笋般地成长起来。经过二十多年的高速发展,物流公司也逐步发展壮大起来,以前的小成本经营的工厂也随之成长为现在的具有一定实力的甚至业务范围遍及国外的大中型物流企业。随着国内物流行业竞争日趋激烈的同时,联邦快递等国际型物流企业也正逐步在国内物流市场蔓延。与此同时,国内物流市场也不断地得到完善和细分。然而由于我国城乡二元经济结构的存在,导致了城市物流和农村物流之间的发展差距逐渐变大。城市物流市场竞争比较激烈,而农村物流市场境况却相对黯淡。如今面对激烈多变的竞争环境,经过二十多年发展的SF速运公司如何在农村物流市场占有先机,提高自己的竞争力也是企业当前面临的课题。本文首先运用PEST分析法,通过对SF速运公司所面临的宏观、行业等外部环境方面的分析,再对其主要内部环境因素、内部具备的资源和能力等内部环境进行了分析;在内外部环境分析的基础上,其次,通过SWOT分析方法使SF速运公司能较好的认识到自身所拥有的机会与威胁、优势与劣势。基于SF速运公司面临的机会与威胁,具备的优势与存在的劣势,对影响SF速运公司在农村开展物流业务的因素进行了分析,从而提出了相应的解决方案。通过本文研究,对目前国内城乡物流一体化的研究和物流企业在发展农村物流业务中所遇到的问题提供一些参考建议。
[Abstract]:After the reform and opening up, the economy of our country has been unprecedented development. In 21th century, with the economic development, logistics and other tertiary industries have also sprung up. After more than 20 years of rapid development. Logistics companies are also gradually growing. Before the small cost of the factory also grew into a certain degree of strength and even business scope throughout the foreign large and medium-sized logistics enterprises. With the domestic logistics industry competition is becoming more and more fierce at the same time. International logistics enterprises such as FedEx are gradually spreading in the domestic logistics market. At the same time, the domestic logistics market has been constantly improved and subdivided. However, due to the existence of urban and rural dual economic structure in China. As a result, the development gap between urban logistics and rural logistics has gradually become larger. The competition in urban logistics market is more intense, but the situation in rural logistics market is relatively bleak. Now it faces a fierce and changeable competitive environment. After more than 20 years of development of SF express transportation company in the rural logistics market how to occupy the first opportunity to improve their competitiveness is also facing the subject of enterprises. Firstly, this paper uses PEST analysis method. Through the analysis of the external environment of SF express transportation company, such as macroscopical, industry and so on, the main internal environment factors, internal resources and ability are analyzed. On the basis of the analysis of internal and external environment, secondly, through the SWOT analysis method, the SF express company can be better aware of the opportunities and threats that it has. Based on the opportunities and threats, advantages and disadvantages of SF express transportation company, this paper analyzes the factors that affect the logistics business of SF express transportation company in rural areas. Through the research of this paper, it provides some reference suggestions for the research on the integration of urban and rural logistics in China and the problems encountered by logistics enterprises in the development of rural logistics business.
【学位授予单位】：河南工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.23

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