广西农产品电子商务发展影响因素研究

发布时间：2017-12-31 08:07

本文关键词：广西农产品电子商务发展影响因素研究　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：在互联网和农业不断融合的背景下,农产品电子商务这种新业态正改变着传统的农产品销售模式,逐渐成为农民增收的有力手段。广西是一个农业大省,农产品电子商务发展既有独特的优势,又面临诸多困难。本文研究广西农产品电子商务发展的影响因素,解决广西农产品电子商务发展存在的问题,旨在为促进广西农产品电子商务发展提供有益参考。本文从促进广西农产品电子商务发展的角度出发,以广西农产品电子商务发展影响因素为研究对象,基于交易成本理论和价值链理论,分析广西农产品电子商务发展现状,发现广西农产品电子商务发展虽然取得一定的成效,但仍存在自建交易平台小、物流成本高、农产品标准化程度低、电子商务专业人才缺乏等突出问题。在此基础上,本文选取农产品产量、农产品价格、农产品标准化水平、农产品品牌、电子商务商家规模、交易平台知名度、农产品电子商务专业人才、物流网点、运输距离、运输工具、物流成本、经济发展水平、居民消费能力等13个指标,利用广西14个地级市的相关指标数据进行因子分析,总结得出广西农产品电子商务发展的主要影响因素。研究结果显示,农产品标准化水平、农产品品牌、物流成本、农产品电子商务专业人才、交易平台的知名度是影响广西农产品电子商务发展的主要因素。本文最后有针对性地提出加强农产品标准化和品牌建设、健全农产品物流体系、壮大农产品电子商务人才队伍、提高交易平台的知名度等促进广西农产品电子商务发展的对策。
[Abstract]:In the context of the continuous integration of the Internet and agriculture, the new form of e-commerce of agricultural products is changing the traditional mode of selling agricultural products and gradually becoming a powerful means for farmers to increase their income. Guangxi is a big agricultural province. The development of agricultural products e-commerce not only has unique advantages, but also faces many difficulties. This paper studies the factors affecting the development of agricultural e-commerce in Guangxi, and solves the problems existing in the development of agricultural e-commerce in Guangxi. In order to promote the development of agricultural e-commerce in Guangxi to provide a useful reference. From the perspective of promoting the development of e-commerce of agricultural products in Guangxi, this paper takes the influencing factors of the development of e-commerce of agricultural products in Guangxi as the research object. Based on transaction cost theory and value chain theory, this paper analyzes the current situation of agricultural e-commerce development in Guangxi, and finds that although the development of agricultural e-commerce in Guangxi has achieved some results, there is still a small trading platform built by itself. Logistics costs are high, agricultural products standardization is low, e-commerce professionals lack of outstanding problems. On this basis, this paper selects agricultural production, agricultural product prices, agricultural product standardization level, agricultural product brand. E-commerce business scale, trading platform popularity, agricultural products e-commerce professionals, logistics network, transportation distance, transport tools, logistics costs, economic development level, consumption capacity of residents and other 13 indicators. Using the relevant index data of 14 prefectural cities in Guangxi for factor analysis, the main influencing factors of the development of agricultural products e-commerce in Guangxi are summarized. The results show that the agricultural products standardization level, agricultural product brand. Logistics costs, agricultural products e-commerce professionals, trading platform popularity is the main factors affecting the development of agricultural e-commerce in Guangxi. Finally, this paper proposes to strengthen the standardization of agricultural products and brand building. The countermeasures to promote the development of agricultural products electronic commerce in Guangxi are to improve the logistics system of agricultural products, strengthen the talents of agricultural products electronic commerce, and improve the popularity of trading platform.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F323.7;F724.6

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