D公司生鲜水果电商物流配送改善研究

发布时间：2018-01-01 18:40

本文关键词：D公司生鲜水果电商物流配送改善研究　出处：《华南理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着近年网络购物兴起与生活水平提高,生鲜水果网购成为了电商行业的后起之秀。然而现有生鲜电商配送体系发展严重滞后,无法满足消费者对安全快速、高品质水果的消费需求,配送成本高、效率偏低和货损率偏高等问题都制约了生鲜电商的发展。广州D公司是一家水果批发零售电子商务企业,同样面临着现有配送模式降低了公司的控制力,货损率平均高达15%,配送成本居高不下等较为突出的物流配送问题。因此D公司有必要借鉴科学合理的物流管理理论方法和工具,对配送进行全面优化,促进配送环节的效率和质量。本文以D公司为研究对象,基于D公司物流配送现状,重点研究物流配送模式和业务流程等方面的优化。本文首先综述生鲜农产品物流、电子商务物流配送模式、物流业务流程优化、农产品包装等相关理论文献知识及研究技术路线。然后介绍D公司经营状况、组织架构和配送现状,在全面收集物流配送相关资料的基础上,对D公司现有物流配送的三大影响因素:配送模式、配送业务流程和分拣包装进一步分析,找出产生问题的原因。再运用层次分析法构建配送模式评价体系,利用一级指标“配送服务质量”和“配送成本”,二级指标——“送达时间”、“货损率”、“运输费用”等进行合理选择配送模式;结合物流管理和配送业务流程优化理论,对现有配送模式和配送流程进行优化分析,从而提出物流配送的优化方案。最后从项目团队建立、制定相关制度、改善订单处理系统、培训配送相关人员四方面实施流程优化工作。实施结果表明,配送时间由原来约40小时缩短至约32小时,货损率降至10%,包装合格率上升了17%;D公司物流配送总成本下降了16%,配送服务质量获得较大提高。本文针对改善生鲜水果电商物流配送方面的相关研究具有较为重要的意义,为广大中小型生鲜水果类电商企业提供理论和实践指导。
[Abstract]:With the rise of online shopping and the improvement of living standards in recent years, fresh fruit online shopping has become a rising star in e-commerce industry. The problems of high quality fruit consumption demand, high distribution cost, low efficiency and high damage rate restrict the development of fresh and fresh e-commerce business. Guangzhou D Company is a fruit wholesale and retail e-commerce enterprise. Also faced with the existing distribution model to reduce the company's control, the average loss rate as high as 15%. The high cost of distribution and other outstanding logistics distribution problems, so it is necessary for D company to learn from the scientific and reasonable theory and tools of logistics management, to optimize distribution in an all-round way. To promote the efficiency and quality of distribution. This paper takes D company as the research object, based on D company logistics distribution status. Focus on logistics distribution model and business process optimization. Firstly, this paper summarizes fresh agricultural products logistics, e-commerce logistics distribution model, logistics business process optimization. Agricultural packaging and other related theoretical literature knowledge and research technology route. Then introduced D company business situation, organizational structure and distribution status, on the basis of comprehensive collection of logistics distribution related information. In order to find out the causes of the problems, the paper further analyzes the three influential factors of D company: distribution mode, distribution business process and sorting packaging, and then constructs the evaluation system of distribution mode by using AHP. Reasonable selection of distribution mode is carried out by using the first class index "quality of service" and "cost of distribution", the second class index-"time of delivery", "rate of damage to goods", "transportation cost" and so on. Combined with logistics management and distribution business process optimization theory, the existing distribution model and distribution process optimization analysis, so as to put forward the optimization scheme of logistics distribution. Finally, from the project team to establish the relevant system. Improve the order processing system, train distribution related personnel to implement the process optimization work. The implementation results show that the delivery time from about 40 hours to about 32 hours, the damage rate to 10%. The qualified rate of packaging increased by 17%; The total cost of logistics distribution of D company has decreased 16%, and the quality of distribution service has been greatly improved. This paper aims at improving the logistics distribution of fresh fruit e-commerce has more important significance. For the majority of small and medium-sized fresh fruit e-commerce enterprises to provide theoretical and practical guidance.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6;F724.2

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