我国特色农产品现代流通渠道特征及优化

发布时间：2018-01-02 05:19

本文关键词：我国特色农产品现代流通渠道特征及优化　出处：《中国流通经济》2017年09期 　论文类型：期刊论文

【摘要】：目前,我国农产品流通多种渠道并存,各种渠道优势与劣势并存,不能全面满足特色农产品流通需要。为推动特色农产品流通健康发展,有必要基于我国现阶段农产品流通渠道特征,推行"少环节、信息共享、供需对接、产销衔接"的"农消对接"特色农产品流通方式,即以区域特色农产品流通为突破口,在流通产业链上游建立以农户(农户联合体)为主体、以产品经理为代表的特色农产品产地直供模式,在流通产业链下游建立以订单为驱动、以城乡网络实体店为体验的销售模式,同时构建现代化信息平台,对区域范围内优质特色农产品供需及配送信息进行交换和共享。这种新型特色农产品流通模式的形成,需要以利益分配机制、监督机制、收购机制、物流协调机制、销售机制、信息管理机制为保障,需要创新现有农产品交易方式、供需模式、物流配送模式、组织模式、产品品牌,切实增加农民收入、引导消费需求、提高物流效率、构建信息平台、带动产业联动发展。
[Abstract]:At present, China's agricultural products circulation of a variety of channels, various channels, advantages and disadvantages, can not fully meet the characteristics of the circulation of agricultural products. In order to promote the healthy development of agricultural products circulation, it is necessary to feature the circulation channel at the present stage of China's agricultural products based on the implementation of the "less link, information sharing, supply and demand, agricultural consumption docking" characteristics of the circulation of agricultural products production and marketing "," the regional distribution characteristics of agricultural products as a breakthrough in the upstream industry chain to establish the circulation of farmers (Farmers Union) as the main body, the product manager is the representative of the characteristics of agricultural products direct supply mode, the establishment of order driven in the downstream circulation industry chain, to urban and rural network store experience as sales model, at the same time, the construction of the modern information platform, supply and demand of the regional range of high quality agricultural products and distribution of information exchange and sharing. The new features of the circulation of agricultural products The formation of the model to the benefit distribution mechanism, supervision mechanism, acquisition mechanism, logistics coordination mechanism, marketing mechanism, management mechanism for information security, we need to innovate the existing agricultural products trading, supply mode, logistics distribution mode, organization mode, product brand, must increase the income of farmers, guide consumption demand, improve logistics efficiency the construction of information platform, promote the development of industry linkage.

【作者单位】：北京工商大学;
【基金】：国家社会科学基金项目“农消对接型特色农产品流通机制研究”(16BJY126) 北京工商大学2017商科特色项目(19005757053) 首都流通业研究基地(JD-YB-2017-017017017)
【分类号】：F326.6
【正文快照】： 一、引言特色农产品指具有明显地域特征的优质而生态的农产品。与一般农产品相比,特色农产品所具有的优质、生态的品质特点,要求其流通产业链更短,价格更平稳,流通反应速度更快。笔者认为,改革开放以来,我国农产品流通市场化体制逐步确立,农产品流通现代化进程也逐步展开。到

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