MD集团销售管理系统设计研究

发布时间：2018-01-03 10:07

本文关键词：MD集团销售管理系统设计研究　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国家电行业的快速发展,竞争日益激烈,企业如何快速响应未来业务的发展需要,改变目前企业信息化系统响应相对滞后的现状。如何通过IT信息化来提高业绩,优化现有业务流程,创建以客户为导向的营销业务管理变革,是本论文研究的主要课题。本文重点分析了MD集团现有客户管理、订单管理、仓储库存管理、物流发运管理以及销售政策返利等五个大方面,对现有业务存在问题进行描述和分析,并提出改进措施。(1)客户管理在现有客户资料管理的基础上增加客户评级,对客户进行全面考评。(2)订单优化流程主要针对目前MD集团多个种类的订单进行分析归并,完善产地分解功能。(3)库存管理模块,优化流程,解决调拨单多批次发货、收货问题。(4)物流发运管理,整合了现有不同模式的物流发运形式,统一按照第三方物流公司进行发运,优化了发运流程,增加了物流发运流程跟踪,增加电子签收。(5)销售管理模块,销售开单确认应收时间点不一致的问题,解决了现有返利依靠手工计算的情况,增加返利的自动化计算的问题。本文运用企业CRM理论、订单管理理论、仓储管理理论、物流管理理论和营销管理理论等几大学科的理论,通过对MD集团销售业务管理的现状进行分析,并提出优化管理策略,解决信息滞后、响应不及时、管理手段落后等诸多问题,并提出具体实施措施与建议。MD集团是国内家电行业的领军企业,本系统对扩展提升MD集团国内营销业务有着重要的指导意义,同时对其他大型家电企业起到了一定的借鉴意义,推进了家电行业国内营销业务管理的现代信息化系统管理进程。
[Abstract]:With the rapid development of Chinese household appliance industry and the increasingly fierce competition, how to respond to the needs of future business development quickly. How to improve the performance, optimize the existing business process, and create a customer-oriented marketing business management reform through IT informatization. This paper focuses on the analysis of MD Group's existing customer management, order management, warehousing inventory management, logistics shipping management and sales policy return. Description and analysis of existing business problems, and proposed improvement measures. 1) customer management on the basis of existing customer information management to increase customer rating. Comprehensive evaluation of customers. 2) order optimization process is aimed at the current MD group of many types of orders to analyze and merge, improve the origin decomposition function. 3) inventory management module, optimize the process. To solve the issue of multiple shipments of allotment orders, receipt of goods. 4) logistics delivery management, integrated the existing different modes of logistics delivery form, unified in accordance with the third party logistics company for shipping, optimize the shipping process. Added logistics delivery process tracking, electronic signature collection. 5) sales management module, sales billing to confirm the time point receivable is inconsistent, to solve the existing situation of return rely on manual calculation. This paper applies the theory of enterprise CRM, order management, warehouse management, logistics management and marketing management. Through the analysis of the current situation of MD Group sales business management, and put forward the optimization of management strategy, to solve the information lag, response is not timely, management means behind and many other problems. And put forward specific implementation measures and suggestions .MD Group is the leading enterprise in the domestic appliance industry, this system has an important guiding significance to expand and enhance the domestic marketing business of MD Group. At the same time, it plays a certain reference significance to other large household appliances enterprises, and promotes the modern information system management process of the domestic marketing business management in the household appliance industry.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.6

【相似文献】