快消林产品电子商务物流模式研究

发布时间：2018-01-08 01:04

本文关键词：快消林产品电子商务物流模式研究　出处：《中南林业科技大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国林业资源丰富,伴随着林业经济的发展,消费频率高、周转周期短、消耗量大等具有快速消费品特点的快消林产品孕育而生,在电子商务的推动下获得了消费者热捧,带动了林区经济的发展,也增加了当地对快消林产品的物流需求。本文旨在通过构建一个典型地区的快消林产品电子商务物流模式的评价指标体系,对该地区的快消林产品电子商务物流服务能力进行评价。论文综合运用文献分析法、问卷调查法、AHP分析方法和实证分析法等,开展相关研究工作。通过梳理林产品、快速消费品、电子商务和物流等理论,结合对相关文献资料的整理与综述,了解了国内外对快消林产品电子商务物流研究的相关情况,并对传统和电子商务环境下的快消林产品物流模式进行了对比分析。在此基础上,开展实地调研,结合一个地区快消林产品电子商务物流模式的影响要素及评价指标体系构建方法的阐述,从物流成本、服务竞争力、市场需求、区域经济发展四个方面初步建立了一个地区快消林产品电子商务物流模式的评价指标体系。然后,运用层次分析法确定指标权重。最后以江永县为例进行实证分析,以验证本文建立的评价指标体系的合理性,再根据评价结果中总结的好的做法和存在的问题,提出相应的模式实施建议。评价结果表明,江永县快消林产品电子商务物流模式的实施效果为“良好”,与调研了解的模式实际运营效果一致。研究认为,本文建立的一个地区快消林产品电子商务物流模式的评价指标体系有一定的合理性与实用性。对一个地区的快消林产品电子商务物流模式进行评价研究,不仅可以提升该地区快消林产品的物流服务水平,还能增强林业竞争力,推动当地经济发展。本文研究成果还可以为相关政府部门政策制定提供决策依据。
[Abstract]:China is rich in forestry resources, with the development of forestry economy, high consumption frequency, short turnover period, high consumption of fast consumer goods with the characteristics of fast forest products inoculation. Under the promotion of electronic commerce, it has gained great popularity from consumers, and has driven the development of forestry economy. It also increases the local logistics demand for fast forest products. This paper aims to build an evaluation index system of E-commerce logistics model of fast elimination forest products in a typical area. This paper evaluates the capacity of E-commerce logistics service of fast elimination forest products in this area. The paper synthetically uses the literature analysis method, questionnaire survey method, AHP analysis method and empirical analysis method and so on. Through combing the theories of forest products, fast moving consumer goods, electronic commerce and logistics, and combining with the relevant literature and materials collation and summary. To understand the domestic and foreign research on E-commerce logistics of fast forest products, and the traditional and e-commerce environment of rapid forest products logistics model were compared and analyzed. On this basis, the field investigation was carried out. Combined with a regional fast elimination forest products e-commerce logistics model factors and evaluation index system construction method, from logistics costs, service competitiveness, market demand. Four aspects of regional economic development initially established an evaluation index system of E-commerce logistics model of regional fast elimination forest products. Then. Finally, take Jiangyong County as an example to verify the rationality of the evaluation index system established in this paper, and then according to the evaluation results summarized good practices and existing problems. The evaluation results show that the implementation effect of E-commerce logistics model of Qaixiao forest products in Jiangyong County is "good", which is consistent with the actual operation effect of the research and understanding model. The evaluation index system of E-commerce logistics model of a region established in this paper has certain rationality and practicability. It can not only improve the logistics service level of forest products in this area, but also enhance the competitiveness of forestry and promote the development of local economy.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F323.7

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