中国—东盟跨境电商线上线下运作机制构建

发布时间：2018-01-10 07:33

本文关键词：中国—东盟跨境电商线上线下运作机制构建　出处：《改革与战略》2017年11期 　论文类型：期刊论文

【摘要】：中国—东盟跨境电商的发展具有区位、贸易基础等优势,但同时也面临跨境电商平台下消费者购物体验差、跨境物流体系滞后、信用保障机制不完善等问题。构建跨境电商线上线下运作机制是提升跨境电商的重要举措,可在中国—东盟跨境电商蓬勃发展的基础上,构建中国—东盟跨境电商平台与供应商协同机制、线上线下协同机制、跨境平台与物流协同机制,并从规范跨境电商市场秩序、创新物流模式、完善跨境电商支付和信用体系、加强跨境电商人才培养等方面入手,促进中国—东盟跨境电商线上线下模式的发展。
[Abstract]:China ASEAN cross-border electricity trade development with location, infrastructure and other advantages, but also face the consumer shopping platform for cross-border electricity supplier experience, the lag of cross-border logistics system, credit guarantee mechanism is not perfect. The construction of cross-border electricity supplier online operation mechanism is an important measure liters of cross-border electricity supplier, based on China ASEAN the rapid development of cross-border electricity, construction of China ASEAN cross-border electronic business platform and supplier coordination mechanism, coordination mechanism of online and offline, cross platform and logistics coordination mechanism, and from the norms of cross-border electricity market order, logistics mode innovation, improve cross-border payment and credit system, strengthen cross-border electricity supplier personnel training and other aspects, to promote Chinese ASEAN cross-border online development mode.

【作者单位】：广西大学中国—东盟研究院;广西大学商学院;
【分类号】：F125;F724.6
【正文快照】： 2010年以来,我国跨境电子商务贸易迎来了高速发展。跨境电子商务区别于传统外贸渠道,凭借线上和线下相结合的推介手段、信息辐射范围大等优势已经成为我国对外贸易的新形式。艾媒咨询数据显示,2016年中国海淘用户规模达到0.41亿人,其中46.2%中国海淘用户选择手机移动端作为主

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