考虑顾客行为的A公司协同配送绩效评价研究

发布时间：2018-01-11 07:24

本文关键词：考虑顾客行为的A公司协同配送绩效评价研究　出处：《河北工程大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着电子商务的不断发展,顾客对物流配送的需求更加有针对性且呈现出个性化趋势,现有的物流配送模式无法满足要求,其局限性愈加明显。因此协同配送应运而生,并旨在为顾客提供更加高效、合理、及时和低成本的物流配送。目前越来越多的学者开始对顾客行为因素对物流配送的影响进行研究,将顾客行为因素列为影响协同配送绩效的因素之一,提高了配送绩效评价体系的实用性。研究考虑顾客行为的协同配送绩效评价指标体系具有重要的理论意义,而且对物流企业提高绩效,降低成本也起到了关键作用。本文首先介绍了选题背景及意义,总结了国内外关于协同配送、绩效评价和行为运筹方面的研究现状和相关基础理论;其次,在对A公司实际情况调研分析的基础上对影响协同配送的主要因素进行了较为全面的分析,并将顾客行为作为研究切入点,构建了A公司考虑顾客行为的协同配送绩效评价指标体系,该指标体系较系统地体现了行为因素对协同配送绩效评价的影响。最后,结合邯郸市A公司的实际情况和业务特点,在大量调研的基础上获取实际数据,运用层次分析法和模糊综合评价法相结合的方法进行了多级模糊综合评价计算。通过对评价结果进行分析,验证了所建立的考虑顾客行为的协同配送绩效评价指标体系的可行性,得出邯郸市A公司在协同配送方面存在的问题并提出建议。
[Abstract]:With the continuous development of electronic commerce, customer demand for logistics distribution is more targeted and presents a personalized trend, the existing logistics distribution model can not meet the requirements. Its limitation becomes more and more obvious. Therefore, collaborative distribution emerges as the times require, and aims to provide customers with more efficient and reasonable. At present, more and more scholars begin to study the impact of customer behavior factors on logistics distribution, and consider customer behavior factors as one of the factors that affect the performance of collaborative distribution. Improve the practicability of distribution performance evaluation system. The study of collaborative distribution performance evaluation index system considering customer behavior has important theoretical significance, and improve the performance of logistics enterprises. Cost reduction also plays a key role. Firstly, this paper introduces the background and significance of the topic, summarizes the domestic and foreign research on collaborative distribution, performance evaluation and behavioral research and related basic theory; Secondly, on the basis of the investigation and analysis of the actual situation of company A, this paper makes a more comprehensive analysis of the main factors affecting collaborative distribution, and takes customer behavior as the starting point. A collaborative distribution performance evaluation index system considering customer behavior is constructed. This index system systematically reflects the impact of behavior factors on collaborative distribution performance evaluation. Finally. Combined with the actual situation and business characteristics of Handan A Company, the actual data are obtained on the basis of a large number of investigations. The multilevel fuzzy comprehensive evaluation is calculated by the combination of analytic hierarchy process and fuzzy comprehensive evaluation, and the evaluation results are analyzed. The feasibility of the performance evaluation index system of collaborative distribution considering customer behavior is verified. The problems in collaborative distribution of company A in Handan city are obtained and some suggestions are put forward.
【学位授予单位】：河北工程大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F252

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