大数据时代城乡商贸流通网络重构研究

发布时间：2018-02-27 11:20

本文关键词： 大数据时代城乡商贸流通网络重构机理　出处：《商业经济研究》2017年17期 　论文类型：期刊论文

【摘要】：大数据在城乡商贸流通网络中的广泛应用,有利于实现城乡一体化发展、促进城乡包容性增长。然而,如何消除传统城乡商贸流通网络弊端,保障农村原生产品流通溯源,是实现城乡物流网络战略价值的关键。由此,本文从实现农产品流通扁平化的集成功能、促使物流信息网络向平台化发展、推动城乡物流基础设施网络建设等方面,分析大数据对城乡商贸流通网络的影响机理。最后,提出大数据时代城乡商贸流通网络重构路径,即城乡商贸流通网络应利用大数据共享式重构,按照新经济流向,优化乡村集散配送网络,实现平台信息共享及资源渠道整合,降低流通成本。
[Abstract]:The extensive application of big data in the rural-urban commercial circulation network is conducive to the realization of urban-rural integration and the promotion of urban-rural inclusive growth. However, how to eliminate the drawbacks of the traditional rural-urban trade and trade circulation network and ensure the traceability of the circulation of rural primary products, It is the key to realize the strategic value of urban and rural logistics network. Therefore, from the aspects of realizing the integrated function of flat circulation of agricultural products, promoting the development of logistics information network to platform, promoting the construction of urban and rural logistics infrastructure network, etc. This paper analyzes the influence mechanism of big data on the urban and rural commercial circulation network. Finally, the paper puts forward the reconstruction path of the urban and rural trade circulation network in the big data era, that is, the urban and rural trade circulation network should be reconfigured with the sharing pattern of big data in accordance with the new economic direction. Optimize rural distribution network, realize platform information sharing and resource channel integration, reduce circulation cost.
【作者单位】：厦门工学院;
【基金】：后MOOC时代民办高校博雅教学新模式研究——基于跨境电商专业人才需求及培养方案(课题编号Jas160760)
【分类号】：F724

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