安捷瑞国际货运代理公司经营策略转型研究

发布时间：2018-02-28 00:29

本文关键词： 国际货运代理经营策略转型　出处：《海南大学》2015年硕士论文　论文类型：学位论文

【摘要】：就目前而言,安捷瑞国际货运代理公司已经进入了一个战略的调整阶段。因为随着社会经济的不断调整,各类服务意识也在日益改变,传统的国际货运代理企业已经无法满足现代货主的服务要求。现代物流服务的不断深入,原始货运代理业务已经被综合性的物流服务所替代,并占据主要市场份额。企业战略是企业的发展核心,可以明确企业的获利能力与发展潜力,并且帮助企业的长期性可持续健康发展。然而,科技在不断进步,网络化的信息模式与现代化的物流管理使国际货运代理有限公司陷入了新的发展困境。企业的生存环境与发展模式发生了质的改变,但是也给企业带来了新的发展机遇。就国内外国际货运代理市场而言,也出现了新的竞争主体,安捷瑞国际货运代理公司所面临的市场竞争压力也在逐渐增加,公司开始进行新的反思与探索,试图寻找新的战略模式,进行经营策略转型。安捷瑞国际货运代理公司于2008年在海南成立,专业从事货物的进出口运输代理,具体业务是安排货物的订舱、提货、送货、报关、清关、海关以及商检查验、与发货人、收货人之间货物运输方面信息传递等。但是近几年,安捷瑞国际货运代理公司在市场外部环境、公司内部环境中出现了一些制约发展的因素,并造成运营成本的增加与利润空间的减小。因此,本文以安捷瑞国际货运代理公司为例,对安捷瑞国际货运代理公司转型需求、经营思路内容、策略实施进行分析,企图对企业经营策略转型从提出到实施过程进行梳理,给予安捷瑞国际货运代理公司战略落地和企业经营一定的借鉴和参考,以及促进安捷瑞国际货运代理公司的健康发展。
[Abstract]:For the time being, Agile International Freight Agency has entered a strategic adjustment phase. Because with the constant adjustment of the social economy, the consciousness of various services is also changing day by day. Traditional international freight forwarders have been unable to meet the service requirements of modern cargo owners. With the deepening of modern logistics services, the original freight forwarding services have been replaced by comprehensive logistics services. Enterprise strategy is the core of enterprise development, it can define the profitability and development potential of the enterprise, and help the long-term sustainable and healthy development of the enterprise. The network information mode and the modern logistics management make the international freight forwarder co., Ltd fall into the new development predicament. The living environment and development mode of the enterprise have changed qualitatively. But it also brings new development opportunities to enterprises. As far as the international freight forwarding market at home and abroad is concerned, there are also new competitors, and the market competition pressure faced by Agile International Freight Agency Company is also gradually increasing. The company began to reflect and explore, try to find a new strategic model, business strategy transformation. Agile international freight forwarding company was established in 2008 in Hainan, specializing in the import and export transport agent of goods, the specific business is to arrange cargo booking, pick up, delivery, customs declaration, customs clearance, customs and commodity inspection and inspection, with the consignor, Transportation of goods between consignees and so on. However, in recent years, Agile International Freight Agency has appeared some factors restricting its development in the external market environment and the internal environment of the company. Therefore, taking Agile International Freight Agency Company as an example, this paper analyzes the transformation demand, business content and strategy implementation of Agile International Freight Agency Company. This paper attempts to comb the transformation of business strategy from putting forward to implementation, to give Agile International Freight Agency strategic landing and enterprise management reference and to promote the healthy development of Agile International Freight Agency.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23

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