温州物流业发展战略管理研究

发布时间：2018-03-07 11:12

本文选题：物流业　切入点：SWOT　出处：《湖南农业大学》2015年硕士论文　论文类型：学位论文

【摘要】：物流业是现代服务业的重要组成部分,作为支撑国民经济的基础性和综合性产业,其发展越来越得到全社会的广泛关注。发展现代物流业,对于改善区域投资环境,支撑实体经济发展,加快经济转型升级有十分重要的意义。温州作为浙江经济发展领头羊之一,具有经济总量大,自然资源少,原材料采购和产成品销售“两头在外”的特点,形成了巨大的货物流量,需要现代物流业支撑。近年来温州经济“脱实向虚”,部分增长指标下滑,面临发展后劲不足的困局,在此背景下,必须要大力发展现代物流业,在更大范围内参与资源配置,增强温州经济发展活力。与此同时,温州物流业在高度重视之下取得了较快的发展,主要表现为：产业规模持续扩大,企业队伍不断壮大,基础设施逐步完善,交通运输能力快速提高,港口优势尤其显著,物流园区建设初具规模等。但温州物流业在发展的同时也暴露出了一些问题和差距：物流发展水平落后与浙江省其他城市、物流企业规模普遍呈现“低小散”状态,第三方物流市场的有效需求不足,物流人才严重缺乏等。因此,如何将物流业发展称为最活跃、最具竞争力、最具的温州特色产业,成为温州经济转型发展的重要突破口。本文以浙江省温州市物流业为研究对象,对课题研究的背景、研究的意义、国内外发展现状进行了综述。概述温州物流业发展的整体情况,并通过建立物流业发展综合实力评价体系和物流发展综合实力与GDP的关系实证,并横向对比浙江省11个地市评价排名,从而测算出温州物流发展综合实力,实证发展物流业对推动温州经济赶超发展的重要作用。在此基础上,本文运用SWOT分析法去分析温州物流业发展中的优势、劣势、机会与威胁,运用并建立SWOT矩阵分析温州市物流业发展情况。随后,对温州市的现代物流发展战略进行了分析和展望：温州物流业未来发展应定位为区域性物流节点,充分发挥温州经济社会活跃、交通区位良好和对外发展开发开放等优势,将温州打造成中小微企业供应链服务平台、连接长三角和海西区的区域性物流中心城市、全国物流园区二级节点城市和21世纪海上丝绸之路的起点城市。最后,本文结合温州发展实际和政府管理目标,详细提出温州物流业发展战略方向和管理策略,即SO策略(增长型战略)、WO策略(扭转型战略)、ST策略(多元经营战略)、WT策略(防御型战略)等四种类型的战略,探索建立适合温州物流业发展的长期模式和战略体系。
[Abstract]:Logistics industry is an important part of modern service industry. As a basic and comprehensive industry supporting the national economy, its development has attracted more and more attention of the whole society. The development of modern logistics industry can improve the regional investment environment. It is of great significance to support the development of the real economy and speed up the economic transformation and upgrading. As one of the leading economic development leaders in Zhejiang Province, Wenzhou has the characteristics of large economic volume, low natural resources, "two heads in the outside" for raw material procurement and finished product sales. In recent years, Wenzhou's economy has been "unrealistically oriented," and some growth indicators have declined, facing the dilemma of insufficient stamina. In this context, it is necessary to vigorously develop the modern logistics industry. At the same time, the logistics industry in Wenzhou has made rapid development under the attached great importance, mainly as follows: the scale of the industry continues to expand, and the ranks of enterprises continue to grow. The infrastructure has been gradually improved, the traffic and transportation capacity has been rapidly improved, and the advantages of the port are particularly significant. The construction of logistics parks is beginning to take shape. However, the logistics industry in Wenzhou has also exposed some problems and gaps: the level of logistics development is lagging behind that of other cities in Zhejiang Province, and the scale of logistics enterprises generally presents a state of "low dispersion". The effective demand of the third party logistics market is insufficient and the logistics talents are seriously lacking. Therefore, how to call the development of logistics industry the most active, competitive and most characteristic industry in Wenzhou, This paper takes the logistics industry of Wenzhou City in Zhejiang Province as the research object, the background of the research, the significance of the research. This paper summarizes the present situation of the development of logistics industry at home and abroad, summarizes the overall situation of the development of logistics industry in Wenzhou, and proves the relationship between the comprehensive strength of logistics development and GDP by establishing the evaluation system of comprehensive strength of logistics industry development and the relationship between the comprehensive strength of logistics development and GDP. By comparing the evaluation ranking of 11 cities in Zhejiang Province horizontally, this paper calculates the comprehensive strength of Wenzhou logistics development and the important role of developing logistics industry in promoting Wenzhou economy to catch up with and surpass the development of economy. This paper uses SWOT analysis method to analyze the advantages, disadvantages, opportunities and threats in the development of Wenzhou logistics industry, and uses and establishes the SWOT matrix to analyze the development of Wenzhou logistics industry. The development strategy of modern logistics in Wenzhou city is analyzed and prospected. The logistics industry in Wenzhou should be positioned as a regional logistics node in the future, giving full play to the advantages of active economy and society in Wenzhou, good traffic location and development and opening to the outside world. Wenzhou will be built into a small and medium-sized enterprise supply chain service platform, linking the Yangtze River Delta and Hercynian regional logistics center cities, national logistics park secondary node cities and 21th century starting city of the maritime Silk Road. Finally, In this paper, the development strategy and management strategy of Wenzhou logistics industry are put forward in detail, based on the actual development of Wenzhou and the target of government management. That is, so strategy (growth strategy) WO strategy (twisting strategy / St strategy (multiple management strategy / WT strategy (defense strategy)) is four types of strategy, exploring the establishment of a long-term model and strategic system suitable for the development of Wenzhou logistics industry.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.27

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