JD商城价值链管理问题研究

发布时间：2018-03-13 23:48

本文选题：电子商务　切入点：价值链　出处：《吉林财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：网上购物现已成为人们生活中一种普遍的购物形式,因为这种方式符合时下人们日益加快的生活节奏,满足了人们消费方式简单、快捷的需求。网上购物能够不受时间和空间的限制,能提供轻松搜索信息、海量货品选择、价格低廉优惠、自由锁定目标和商品送货到家等服务,给用户轻松购物的体验。同时消费者足不出户地完成包括挑选货品、下订单、移动支付和确认收货等一系列购物流程使人们的购物过程既省时省力又省钱。与传统购物方式相比,网上购物的诸多优势使其发展前景广阔,为电子商务企业带来了发展生机,尤其是B2C模式的电商企业。本文第一章主要介绍了目前B2C企业价值链管理的研究背景和意义,同时对不同时期国内和国外的相关文献进行了归纳和整理。第二章主要介绍价值链管理在传统制造业和当下新兴的电子商务行业背景下的应用与研究的相关理论。本文第三章以互联网零售业发展较好的JD商城为研究案例,介绍该企业的背景和在价值链管理方面的现状描述。JD商城作为电子商务企业,连接着上游供应商和下游的消费者,基于电商平台与合作伙伴的关系,结合价值链理论,希望通过对JD商城价值链结构的分析了解企业价值的形成过程和对价值增值活动的识别和管理。文章第四章将对案例企业JD商城的价值链管理现状从企业价值链的内部和外部分别进行阐述和分析。JD商城在价值链管理中以客户为中心,研究企业价值形成的主要环节如何提升业务效率、降低成本、创造竞争优势和提高消费者满意度和忠诚度,并针对目前尚不完善的管理环节提出改进建议。第五章对JD商城的案例分析得出的结论进行总结,经过对JD商城价值链各个环节管理的分析,找到适合其他B2C电商企业的企业管理和发展方向,并提出价值链管理在B2C企业中的实际应用的启示性建议。文章分析得出JD商城的核心价值创造和增值的环节主要在技术研发、仓储管理、物流配送和售后服务方面,企业在这几个价值链环节的管理有助于企业价值的实现。文章讨论的结果也将对其他B2C企业运用价值链管理的方法提供一些参考。
[Abstract]:Online shopping has become a common form of shopping in people's lives, because it accords with the accelerating pace of life and meets the simple consumption patterns. Fast demand. Online shopping can not be limited by time and space, can provide easy search information, mass choice of goods, low prices, free targeting and goods delivery home services, Give the user an easy shopping experience. At the same time, the consumer does not leave home to complete, including the selection of goods, placing an order, A series of shopping processes, such as mobile payment and confirmation of receiving goods, make people's shopping process save time and effort as well as save money. Compared with traditional shopping methods, the advantages of online shopping make it have a broad development prospect and bring development vitality to e-commerce enterprises. The first chapter of this paper mainly introduces the research background and significance of B2C enterprise value chain management. The second chapter mainly introduces the application and research theory of value chain management in the context of traditional manufacturing industry and the emerging e-commerce industry. In the third chapter, a case study of JD Mall, which has a better development of Internet retailing, is taken as a case study. This paper introduces the background of this enterprise and its current situation in value chain management. As an e-commerce enterprise, JD Mall is connected with upstream suppliers and downstream consumers. Based on the relationship between e-commerce platform and partners, JD Mall combines value chain theory. It is hoped that through the analysis of the value chain structure of JD Mall, we can understand the forming process of enterprise value and the identification and management of value added activities. Chapter 4th will analyze the value chain management status of JD Mall from the value chain in the case of JD Mall. JD Mall is customer-centric in value chain management, How to improve business efficiency, reduce cost, create competitive advantage and improve customer satisfaction and loyalty in the main link of enterprise value formation, the paper studies how to improve business efficiency, reduce cost, create competitive advantage and improve consumer satisfaction and loyalty. The conclusion of the case analysis of JD Mall is summarized in Chapter 5th, and the management of each link of JD Mall value chain is analyzed. Find out the direction of enterprise management and development suitable for other B2C e-commerce enterprises, and put forward some enlightening suggestions on the practical application of value chain management in B2C enterprises. The paper analyzes and concludes that the core value creation and value-added link of JD Mall is mainly in technology research and development. In the aspects of warehouse management, logistics distribution and after-sales service, the management of these value chain links is helpful to the realization of enterprise value. The results discussed in this paper will also provide some references for other B2C enterprises to use value chain management methods.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274

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