湘北地区土特产松花皮蛋包装的便利性设计

发布时间：2018-03-15 11:51

本文选题：便利性设计　切入点：土特产包装　出处：《湖南工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着食品工业化生产规模扩张,商品物流运输产业兴起,食品销售渠道越来越多,销售范围急剧扩大。因此地域之间的文化逐渐同化,失去了自身的特色。蕴含浓郁地域文化的土特产品没能得到有效的推广,在市场上得不到消费者的认可。包装一方面有保护产品、方便储运和销售等功能,另一方面也是文化传播的媒介。通过包装设计提升土特产良好的品牌形象、提高消费者对土特产的认可度、弘扬地域文化是本课题的根本出发点。课题通过了解土特产市场的发展现状和现有问题,对土特产皮蛋进行包装的再设计。课题以品牌与包装设计理论为基础,探求土特产皮蛋品牌设计的方向,解决企业缺乏品牌意识、土特产包装没有特色等问题。在具体的设计实践中,以便利性设计为理论指导,满足消费者在不同生活情景下对松花皮蛋的消费需求,增加包装使用的便利性。同时包装的结构设计,有利于包装降低生产成本、方便运输、减少包装空间的浪费。包装结构的设计旨在减少包装对塑料的依赖,尽可能的使用纸质材料,以减少包装对环境的污染和回收的再利用。通过对土特产皮蛋的品牌与包装的设计,探讨把本土的地域文化与现代设计语言融为一体。体现土特产包装地方特色的同时,又不否定现代文化,追求现代文化而不丢掉地方特色。通过重塑土特产和企业良好的品牌形象,提高消费者对土特产的认可度,有助于拓宽新的消费需求,改善人们的消费方式,促进低碳生活方式的养成,实现社会效益和经济效益的增长。同时对于宣传该地区的地域文化也起到不可估量的作用。
[Abstract]:With the expansion of food industrial production and the rise of commodity logistics and transportation industry, there are more and more food sales channels and a sharp expansion of sales scope. Therefore, the culture between regions is gradually assimilating. It has lost its own characteristics. Native products with rich regional culture have not been effectively promoted and are not recognized by consumers in the market. On the one hand, packaging has the functions of protecting products, facilitating storage, transportation and sales, etc. On the other hand, it is also a medium for cultural dissemination. Through packaging design, we can promote the good brand image of native products and enhance consumers' acceptance of local products. Carrying forward the regional culture is the fundamental starting point of this subject. By understanding the present situation of the local specialty market and the existing problems, the task is to redesign the packaging of native preserved eggs. The subject is based on the theory of brand and packaging design. To explore the direction of brand design of native-produced preserved eggs, to solve the problems such as the lack of brand awareness in enterprises and the lack of characteristics in packaging of native products, etc. In the specific design practice, convenience design is taken as the theoretical guide. To meet the consumer's consumption demand for pine preserved eggs in different living situations, and to increase the convenience of packaging. At the same time, the structure design of packaging is conducive to reducing the production cost of packaging and facilitating transportation. Reduce the waste of packaging space. The packaging structure is designed to reduce the packaging dependence on plastics, as much as possible using paper materials, In order to reduce the pollution of packaging to the environment and reuse of recycling. Through the brand and packaging design of native-produced preserved eggs, this paper discusses the integration of local regional culture and modern design language, and embodies the local characteristics of local packaging. It does not negate modern culture, pursue modern culture without losing local characteristics. By reshaping the good brand image of local products and enterprises and increasing consumers' acceptance of local products, it will help broaden new consumer demand. Improving people's consumption style, promoting the cultivation of low-carbon lifestyle, realizing the growth of social and economic benefits, and also playing an inestimable role in publicizing the regional culture in this area.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS206.2;TS253

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