跨境电子商务B2B发展模式分析

发布时间：2018-03-26 17:23

本文选题：跨境电子商务　切入点：B2B发展模式　出处：《吉林大学》2017年硕士论文

【摘要】：受全球金融危机的影响,国际市场外需低迷。2015年,我国对外贸易出现“双降”的现象,而此时跨境电商B2B模式交易额度却呈现较高的增长速度,在我国对外贸易中的占比也有所增加。跨境电商B2B模式有望成为我国对外贸易的新增长点,成为我国对外贸易转型的渠道之一。但是,我国跨境电商B2B发展模式仍然处于初级阶段,面临着诸多难题。本文在已有研究的基础之上,对我国跨境电子商务B2B发展模式进行了分析。本文分为6章来分析跨境电子商务B2B发展模式。第1章为绪论,主要分析了本文选题的背景、意义、研究内容与方法、回顾了跨境电商B2B模式相关的文献、指出了本文的创新点与不足。第2章分四小节介绍了跨境电商B2B模式的兴起及演变。首先,介绍了跨境电商B2B模式的定义、基本业务流程以及分类。其次,梳理了我国跨境电商B2B模式的发展历程。第一阶段跨境电商B2B模式主要以信息服务平台为主,为买卖双方沟通交流提供平台。第二阶段,跨境电商B2B模式进入了发展期,一些企业已经开始了在线交易,并且为中小企业提供了网上管理客户的服务。第三阶段,我国跨境电商B2B模式开始向在线交易闭环转型升级。再次,从发展规模、特点以及我国主要的跨境电商B2B企业等方面介绍了我国跨境电商B2B模式的发展现状。最后,将跨境电商B2B模式与传统的贸易型展会进行了对比分析。第3章,选取我国跨境电商B2B模式有代表性的三个企业即阿里巴巴国际站、中国制造网以及环球资源,从运营模式、盈利模式以及发展的优势和面临的困难等方面进行分析,通过对比,从中找出我国跨境电商B2B模式发展面临的瓶颈,以及互相之间可以借鉴的优势。第4章,分析了我国跨境电商B2B模式的发展遇到的机遇,包括外贸转型压力、政策支持、大数据发展、一带一路战略提出等。除此之外,也分析了我国跨境电商B2B模式发展面临的信任、支付、物流、融资难、人才缺失等挑战。第5章,分析了我国跨境电商B2B模式未来的发展趋势并从企业、政府、社会三方面提出了促进跨境电商B2B模式健康发展的对策建议。第6章,对全文做出了总结分析。
[Abstract]:Under the influence of the global financial crisis, the external demand of the international market is low. In 2015, China's foreign trade appeared the phenomenon of "double fall", but at this time the cross-border e-commerce B2B model trading quota showed a higher growth rate. The B2B model of cross-border ecommerce is expected to become a new growth point of China's foreign trade and one of the channels for the transformation of China's foreign trade. The development model of cross-border e-commerce B2B in China is still in its infancy and faces many difficulties. This paper is divided into six chapters to analyze the development model of cross-border e-commerce B2B. Chapter 1 is the introduction, which mainly analyzes the background, significance, research content and methods of this paper. This paper reviews the relevant literature of cross-border e-commerce B2B model, points out the innovation and shortcomings of this paper. Chapter 2 introduces the rise and evolution of cross-border e-commerce B2B model in four sections. Firstly, the definition of cross-border e-commerce B2B model is introduced. The basic business process and classification. Secondly, the development of B2B model of cross-border e-commerce in China is reviewed. In the first stage, the B2B model of cross-border e-commerce is mainly based on information service platform, which provides a platform for communication and exchange between buyers and sellers. The B2B model of cross-border e-commerce has entered a period of development, and some enterprises have started online transactions and provided online customer management services for small and medium-sized enterprises. The B2B model of cross-border e-commerce in China has started to transform to the closed loop of online trading. Thirdly, the development status of B2B mode of cross-border e-commerce in China is introduced from the aspects of development scale, characteristics and main cross-border e-commerce B2B enterprises in China. Finally, the development of B2B model of cross-border e-commerce in China is introduced. This paper compares the B2B model of cross-border e-commerce with that of traditional trade fairs. Chapter 3 selects three representative enterprises of cross-border e-commerce B2B model in China, namely Alibaba International Station, China Manufacturing Network and Global Resources, from the operation mode. This paper analyzes the profit model and the advantages and difficulties of the development, and finds out the bottleneck of the development of cross-border e-commerce B2B model and the advantages that can be used for reference by each other. Chapter 4, This paper analyzes the opportunities encountered in the development of cross-border e-commerce B2B model in China, including the pressure of foreign trade transformation, policy support, big data's development, Belt and Road strategy and so on. In addition, it also analyzes the trust faced by the development of cross-border e-commerce B2B model in China. Payment, logistics, financing difficulties, talent shortage and other challenges. Chapter 5, analyzes the future development trend of B2B model of cross-border e-commerce in China. In chapter 6, the author makes a summary and analysis of the whole paper.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6

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