QFNS银行电商物流业务流程优化研究

发布时间：2018-03-28 03:31

本文选题：电商　切入点：业务流程　出处：《山东理工大学》2017年硕士论文

【摘要】：随着农村电子商务的迅猛发展,农村物流配送越来越成为制约农村电商平台发展的主要瓶颈,物流配送能力也逐渐成为B2C、O2O企业的核心竞争力,物流领域也成为了电商企业混战中的主要战场。物流服务水平关系着消费者的购物体验,关系着用户对B2C、O2O企业品牌的认可,关系着电商企业的整体运营成本和效率。近年来,金融市场竞争日益激烈,受利率市场化的影响,银行主要的存贷利差收入也呈现下滑趋势。2016年,QFNS银行决定实施多元化发展战略,通过搭建QF本地集商户、银行代办员、农户于一体的销售供应链,以互联网+思维,打造当地特色农村电商平台,进一步开发农村市场,增加经营利润。而农村市场为主的电商业务,物流业务流程是关键环节。其服务的质量和速度已经成为衡量农村电子商务企业竞争力的主要指标。因此,本论文以QFNS银行电商物流业务优化研究为背景,聚焦于解决QFNS银行电商物流业务问题,重点研究物流业务流程优化策略。本论文就QFNS银行物流业务流程的优化问题展开研究。首先介绍了农村电商的产生背景及国内外现状,然后分析了QFNS银行电商物流业务的发展现状和面临的主要问题,在此基础上基于基本的流程分析,提出物流业务流程的优化方法,优化过程,优化方案和优化实施。本论文的研究有利于进一步提高QFNS银行电商物流业务的工作效率和客户服务水平,减少不必要的运营成本,提高了QFNS银行的企业核心竞争力,为企业的战略实施奠定基础。
[Abstract]:With the rapid development of E-commerce in rural areas, rural logistics distribution has become the main bottleneck restricting the development of rural e-commerce platform, and the ability of logistics distribution has gradually become the core competitiveness of B2C O2O enterprises. The logistics field has also become the main battlefield in the melee of e-commerce enterprises. The level of logistics service is related to the consumer's shopping experience, the user's recognition of B2CX / O2O enterprise brand, and the overall operating cost and efficiency of e-commerce enterprises. The competition in the financial market is becoming more and more intense. Under the influence of the marketization of interest rates, the main deposit and loan spread income of banks has also shown a downward trend. In 2016, QFNS Bank decided to implement a diversified development strategy by setting up QF local merchants and bank agents. Farmers in the integrated sales supply chain, with the Internet thinking, to create local characteristics of rural e-commerce platform, further develop rural markets, increase operating profits. Logistics business process is a key link. The quality and speed of service has become the main index to measure the competitiveness of rural e-commerce enterprises. Therefore, this paper takes the QFNS bank e-commerce logistics business optimization research as the background. Focusing on solving the problem of QFNS bank e-commerce logistics business, the paper focuses on the optimization strategy of logistics business process. This paper studies the optimization of QFNS bank logistics business process. Firstly, it introduces the background of rural e-commerce and the current situation at home and abroad. Then it analyzes the development status and the main problems of QFNS bank e-commerce logistics business. On this basis, based on the basic process analysis, the optimization method of logistics business process and the optimization process are put forward. The research of this paper is helpful to further improve the efficiency of QFNS bank e-commerce logistics business and customer service level, reduce unnecessary operating costs, and improve the core competitiveness of QFNS bank. To lay the foundation for the strategic implementation of the enterprise.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F832.35;F252;F724.6

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